2001 SIERRA C-SERIES - THE ULTIMATE IN ON-ROAD PERFORMANCE AND CONTROL
NEW YORK - The arrival of a GMC pickup truck engineered for ultimate on-road
performance and control is such a convention breaker and game changer that it deserves its
own distinctive classification.
The 2001 Sierra C-Series due this fall cuts across traditional load-rating and
trim-level classifications to combine a comprehensive selection of powertrain, chassis,
exterior, and interior features in one fully-equipped, extended-cab, half-ton pickup.
Components and systems that constitute this new GMC product are for the most part without
precedent in the pickup truck world.
The "C" designation signals a third generation for GMC's full-size pickups
following introduction of the Sierra badge in 1988 and the line's complete reengineering
in the 1999 model year.
"GMC has been a truck innovator for nearly 100 years and the C-Series carries on
that tradition of innovation with a totally exclusive Sierra entry," said Jim Kornas,
Sierra Brand Manager. "Intriguing new technologies and an exclusive level of on-road
control and performance give this vehicle an unprecedented driver character in the ½-ton
extended cab full size pickup segment."
This unprecedented driving character is neatly packaged into a concept GMC coined,
"Performance Biased Driveline." So embedded is this concept of a full-size
pickup with the ultimate in on-road performance and control that the C-Series wheel center
cap have the words, "Performance Biased Driveline," engraved on them.