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News of  February 07, 2001
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Hyundai Motor Company Chairman Mong-Koo Chung Given Automotive Hall of Fame Award

'Distinguished Service Citation' Honors Hyundai Chairman

LAS VEGAS - Hyundai Motor Company Chairman Mong-Koo Chung was given the Automotive Hall of Fame Distinguished Service Citation today at a ceremony held during the National Automobile Dealers Association Convention in Las Vegas.

The award was presented by Automotive Hall of Fame Chairman Jim Olson and Vice Chairman Jim Pfeifer. The Distinguished Service Citation is presented to automotive industry leaders for significant contributions to the motor vehicle industry through sustained superior performance.

The Automotive Hall of Fame is located in Dearborn, Mich. and is dedicated to preserving the history of the automotive industry and honoring the industry's leaders.  This well known automotive institution recognizes and celebrates the accomplishments of individuals in the world-wide motor vehicle industry for the purposed of encouraging others to reach the highest levels of achievement.

A tape played at the awards ceremony noted that "For more than 30 years, Mong-Koo Chung has been a leader in the Korean auto industry.  He has been directly involved with car design and development, component development, manufacturing, sales and after sales service and has developed an extraordinary understanding of vehicles."

Chung began working in the automobile business in 1970 as a manager in the Hyundai Motor Company.  Devoted to the belief that the company needed a more efficient and customer focused method of distributing car parts and providing after-sales service, he later guided Hyundai Motor Service working to increase customer satisfaction.

Chung started selling cars through Hyundai Motor Service in 1983 in the Choongchung and Ceju Province in South Korea.  That company's sales grew to 120,000 units worth almost $6 billion dollars by 1997. Chung was appointed Chairman of the Hyundai Group in 1996 where he helped lead the acquisition by Hyundai Group of Kia Motor Company.  In January of 1999 Chung was named Chairman and Chief Executive Officer of Hyundai Motor Company and Kia Motor Company.

(Feb. 5, 2001)

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