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News of February
Files Suit to Block Copycat Jeep® Grille
Says GM'S New Hummer Violates
Auburn Hills, MI - DaimlerChrysler
Corporation confirmed that it had filed suit against General Motors
Corporation for appropriating one of the world's most recognizable
automobile features in order to enhance the appeal of GM's new Hummer
sport utility vehicle. The lawsuit was brought to protect
DaimlerChrysler's trademarked Jeep® grille design, which is protected by
three federal trademark registrations and has been made famous though over
50 years of use on Jeep vehicles.
2001 Jeep Liberty
|DaimlerChrysler's basic intention
is to have good relationships with its competitors. However, it has
become increasingly apparent that this is one area of disagreement
that could not be amicably resolved outside of the legal arena.
1999-2001 Jeep Grand Cherokee
|DaimlerChrysler said that an
independent analysis conducted by a respected market research firm
confirmed that the new H2 design is likely to mislead potential SUV
1997-2001 Jeep Wrangler
|When shown photographs of the new
H2, nearly two-thirds of all Jeep Grand Cherokee and Jeep Cherokee
owners, who took part in the survey, incorrectly associated the new
H2 with a DaimlerChrysler vehicle, and more than half of other SUV
owners reached the same conclusion.
1984-2001 Jeep Cherokee Sport
When asked why they
identified the H2 as a DaimlerChrysler vehicle, most respondents
referred to the distinctive Jeep grille design.
1993-1998 Jeep Cherokee
|In its suit filed in U.S. District
Court in Toledo, Ohio, DaimlerChrysler is asking the court to block
GM's use of the Jeep grille; force GM to recall any H2s distributed
with the Jeep grille;
1946 Jeep Willys Universal
|account for all profits derived
from the use of the Jeep grille; and award DaimlerChrysler damages
for trademark infringement and other violations.
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