News of July 25, 2001
Made in Crewe 2002 Rolls-Royce Silver Seraph - Last of Line Series
Rolls-Royce Silver Seraph
CREWE, England - To celebrate 97 years of Rolls-Royce production - and to commemorate the end of 55 years of Rolls-Royce manufacturing at Crewe - Rolls-Royce and Bentley Motor Cars has announced details of the Last of Line series of the Rolls-Royce Silver Seraph.
The specialist craftsmen and women who distinguish all cars built at the famous Crewe site will build a limited number of these cars, giving aficionados of the famous marque from around the world, an opportunity to invest in the last Rolls-Royce saloons.
This unique series of the Rolls-Royce Silver Seraph will celebrate the beginning of the end of the Crewe era for the marque and embodies all that is best about car making as practiced at Bentley Motors. In line with the agreement in 1998, from the end of 2002, the license to manufacture and distribute Rolls-Royce motor cars will transfer to BMW, following the final separation of Rolls-Royce from its home at Crewe.
In North America this special Rolls-Royce Silver Seraph will have an MSRP of $229,990; which includes all scheduled services for three years, or 30,000 miles.
The wheels bear the Spirit of Ecstasy on the centre cap and all badging -- on the radiator shell, boot and rear quarter panels is finished in red, as in the pre-1933 motor cars.
On the front lower quarter panel a small but vital distinguishing highlight is a badge, set against a British Union flag, stating simply: "Rolls-Royce Motor Cars, Crewe, England."
All Crewe-built motor cars feature the finest wood finish achieved anywhere in the motoring world and this final combination is a true credit to the exceptional talents of the craftsmen and women who work in the Crewe woodshop.
This skill and care is equally evidenced in the detailed marquetry inlay of the Spirit of Ecstasy to the car's waistrails, the quartered veneer design to the picnic tables and the R-R badge finished in marquetry on the radio flap.
Further finishing touches include veneered door panels and seat switch surrounds and the part-veneered steering wheel. These are complemented by contrast piping on the sumptuous leather seats.
A duo-tone paint scheme, in the style popular of the much loved Rolls-Royce Silver Cloud I, the first Rolls-Royce model to be both Crewe engineered and built, will be available at no extra cost.
(July 19, 2001)