This Week:
© 1998
- 2002 Copyright & |
![]() News of January 16, 2002
MINI USA Relaunches WWW.MINIUSA.COM New Content and Enhanced Interactivity - Future MINI Dealer Opening Dates Listed Woodcliff Lake, New Jersey - With consumer interest in MINI approaching fever pitch, MINI USA relaunches its website: www.miniusa.com, with substantially increased content and fully enhanced appearance. The site offers a ten-fold increase in information and also details projected opening dates for future MINI dealers across the U.S. The site's enhancements are part of the preparations for the market launch of the MINI Cooper and MINI Cooper S this spring. The new site exemplifies MINI's philosophy of taking a new turn and getting off the beaten path. Aspiring MINI 'motorers' will encounter unique 'Motoring Moments' throughout the site. Users will find random messages appearing in unexpected locations, revealing hidden detours to other interesting parts of the site. Have a good story or interesting photo? - users can contribute to the site by submitting stories or photos in the "Motor On" section. These detours and diversions help to define MINI's brand essence whether the user is "Motoring" behind the wheel or virtually "Motoring" online. Visually Thrilling Much like the new MINI Cooper and MINI Cooper S, www.miniusa.com is exciting and responsive. The new website is designed to be a constantly active environment, making it one of the most graphically exhilarating automotive sites on the web. In addition to being more dynamic, the site is easier to navigate thanks to the significant application of "Macromedia Flash 4.0" technology. This provides considerably enhanced graphics and action, with information easily viewed by simply "rolling" over icons, text and images. When the user "rolls" over a given location, a quick click of the mouse will reveal additional brand messages and information in unexpected places. More Information Offering a ten-fold increase in information, www.miniusa.com features content on: Product Information: Want to know more about the 115 hp MINI Cooper or the 163 hp MINI Cooper S? The site now has comprehensive product information for both models, including MINI's recently announced pricing and options. In a key part of the site, MINI invites users to 'Master the Asphalt Arts', detailing the technical features that make MINI fun to drive. These performance, design and safety features are interactively displayed in virtual 3-D, much as the designer would view them. MINI Heritage: An interactive timeline moves the user through over 40 years of rich MINI heritage. Even the Late John Cooper appears in Quick Time video clips that celebrate MINI's motorsport pedigree and pop culture status. Find a Future MINI Dealer: www.miniusa.com enhances its already popular and easy to use dealer locator by offering the ability to search by zip code. Or, surfers can simply click on a map of the United States and get dealer listings, grouped by regions. This section now details when future MINI dealers plan to open. MINI Shopping: And www.miniusa.com is the place for MINI enthusiasts to shop for "MINI MotoringGear" lifestyle and accessory items. The catalog of available items continues to grow as MINI nears launch. Become an Insider: By signing up as an "Insider" registrants can also receive exclusive MINI information via e-mail once a month. The e-mail not only includes the latest MINI news, but interesting information, such as a listing of off-beat tourist destinations or activities. MINI in the United States MINI will be sold in the U.S. via a separate retail network comprised of approximately 70 dealerships. Each MINI dealer will have a sales environment and staffing exclusively dedicated to the franchise. Sales of 100,000 units a year are expected worldwide when full production has been reached. The U.S. market is expected to commence at 20,000 units in the first full sales year. (January 15, 2002) [Homepage] [
News] [ Companies] [
Management] [ Publications]
[ Events] [ Careers] |