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Automotive Intelligence News

News of  March 20, 2002
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Chrysler Introduces Limited Edition Vacation Minivan Model

2002 Chrysler Town & Country eX Touring Edition

Photo: DC

AUBURN HILLS, Mich. - Just in time for spring and summer vacation, the Chrysler brand will introduce a limited edition Town & Country eX Touring Edition minivan. Chrysler's new vacation minivan model will start to arrive in dealerships by April.

"We built this minivan for the people who love to rack up frequent driver miles on family vacations," said Tom Marinelli, Vice President, Chrysler/Jeep(R) Global Brand Center. "Our new Chrysler Town & Country eX Touring Edition is perfect for those who want to travel to and from their vacation destinations in comfort, luxury and style."

The 2002 Chrysler Town & Country eX Touring Edition is the company's first vehicle to feature a factory-installed flip-down 7 x 6.4-inch liquid crystal display (LCD) screen and a DVD unit that plays both DVDs and CDs. The model also comes complete with two sets of minivan-first wireless headphones, two minivan-first removable power center consoles, a beverage cooler bag insert for the console, unique aluminum wheels and a Touring Edition badge.

Other minivan-firsts featured on the model include a power-up and power-down liftgate, split 50/50 Easy Out(R) roller rear seats, and three-zone temperature control. Additional features include four-wheel disc brakes with traction control and a 215-horsepower 3.8 liter V-6 engine.

The manufacturer's suggested retail price for the 2002 Chrysler Town & Country eX Touring Edition minivan model is $28,070, which includes $680 for destination. The minivan will be built at Chrysler Group's assembly plant in Windsor, Ontario.

The minivan market segment remains vibrant with industry-wide sales of approximately 1.4 million units in 2001. Chrysler Group continues to dominate the minivan segment with a 38 percent U.S. market share. The company sells more than 550,000 Chrysler and Dodge minivans worldwide every year, and has sold more than nine million minivans since introducing the segment in November of 1983.

(March 18, 2002)

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