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February 19, 2003
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This Week:
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Automotive Intelligence,
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Hyundai and Kia Celebrate the Grand Opening of a New $30 Million
California-Based Design Center
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FOUNTAIN VALLEY, Calif. -
Mong-Koo Chung, chairman and CEO of Hyundai Motor Company and Kia Motors
Corp., gathered with elected officials in Irvine, Calif. to celebrate the
grand opening of the Hyundai/Kia Motors Design & Technical Center. The
$30 million state-of-the-art facility houses 100 auto designers,
engineers, model makers and technicians, many who were responsible for
design successes such as Hyundai's Santa Fe sport-utility vehicle and its
HCD 6 and HCD 7 concept vehicles, as well as Kia's KCD-1/Slice concept
vehicle.
The Hyundai and Kia design
teams moved from Hyundai's Fountain Valley headquarters to their new
90,000 square foot design and technical center in January 2003. The new
facility is fitted with an advanced visualization system from Blue Water
Technologies housed in a presentation room with three projection screens
and two turntables. Designers and math modelers operate from the latest
Alias / Silicon Graphic work stations while clay modelers sculpt new
design proposals on six surface plates and operate a 5-axis milling
machine with state-of-the-art shop facilities.
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Hyundai and Kia selected the
City of Irvine for the home of its design and technical center because of
both companies' rich history in Orange County, Calif. Hyundai Motor
America is headquartered in neighboring Fountain Valley, Calif. and Kia
Motors America is headquartered in Irvine.
"Kia Motors America was,
in essence, born and raised in Irvine, and we look forward to continuing
that tradition," said Peter M. Butterfield, president and CEO, Kia
Motors America. "The major benefit of this design center is having a
California-based design staff that understands how to take automotive
trends and make them appealing to U.S. consumers on a bigger scale."
"This new design
facility reaffirms Hyundai's commitment toward investing in the U.S.
economy as well as its commitment toward the creation of stylish car
designs for our U.S. consumers," said Finbarr O'Neill, president and
CEO, Hyundai Motor America. "Hyundai and Kia continue to exceed
expectations when it comes to car design and our newest design center will
echo both companies' innovative spirits."
Also joining the Hyundai and
Kia design teams will be Hyundai America Technical Center, Inc. (HATCI)
which is responsible for all engineering activities in the U.S. for both
Hyundai and Kia.
(Feb 12, 2003)
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