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May 07May 21, 2003
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This Week:

• MINI Confirms New Convertible Models

• DaimlerChrysler Puts More Fuel Cell Vehicles on the Road

• GM Design Celebrates 75 Years Of History With Eyes On Design

• The successful New Beetle Cabriolet

• Peugeot launches Smartnav as an approved accessory across all models

• Cadillac Announces Competitive Pricing For 2004 SRX

• MG Rover Group Re-Enters The Japanese Market

• Coveted US award for Mercedes safety engineer Karl-Heinz Baumann

• Ford Opens New R&D Centre In Windsor For Engine & Transmission Testing

• New Fiat Punto

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GM Design Celebrates 75 Years Of History With Eyes On Design
 

Event Brings Together Largest Ever Collection Of Concept Vehicles WARREN, Mich. -Three-quarters of a century ago, General Motors revolutionized the automotive industry. Recognizing the growing importance of a car's styling and emotional appeal among the nation's burgeoning consumer market for automobiles, GM established the industry's first department devoted to automotive design in the summer of 1927. The then-newly formed GM Art and Colour Section - the forerunner of GM Design - would soon establish GM through its various brands as the undisputed design leader. As part of its year-long observance, GM will celebrate the accomplishments of the past 75 years and its role in identifying the strategic importance of design when it hosts the 16th Annual Eyes on Design on June 20-22 at the General Motors Technical Center.

The three-day charity event, whose proceeds benefit the Detroit Institute of Ophthalmology (DIO), culminates on June 22 with the Eyes on Design Automotive Exhibit that will feature more than 300 of the world's finest automobiles and the largest collection of concept vehicles ever assembled in one place. More than 100 concept cars and trucks from GM, Ford, DaimlerChrysler and other automakers will be on display.

GM and the DIO have collaborated to create unique opportunities to enhance the upcoming Eyes on Design activities. GM has donated a 2004 Chevrolet SSR as a raffle prize, with all proceeds to benefit the DIO. Tickets are $100 each and available by calling 1-800-869-9833. Auto exhibit attendees also may purchase rides in notable GM concept cars.

This year's Eyes on Design will mark the first time the GM Tech Center, designed by the late world-renowned architect Eero Saarinen, will be open to the general public. Saarinen's Tech Center designs are noted classic examples of mid-20th century modernist architecture. Show-goers may visit the public spaces of some of the historic buildings and tour a working design studio.

The 2003 Eyes on Design Automotive Exhibit is co-chaired by Robert A. Lutz, vice chairman for Product Development and chairman, GM North America; and Gary Cowger, president of GM North America.

(May 15, 2003 )