World Premiere of the Concept Car "EDAG
Biwak" and European Premiere of the EDAG Hard Top-Version of the
"Pontiac Solstice" at the 2006 Geneva Motor Show
Geneva - At this year's
Motor Show in Geneva, EDAG Engineering + Design AG is exhibiting
two exceptional vehicle concepts which will reinforce the company's
reputation as an innovative and creative partner to the international
motor vehicle industry. As a world premiere, the globally active
company will be presenting the "EDAG Biwak", a sensational derivative
concept based on the New Beetle.
through to testing various manufacturing scenarios, it took
the EDAG stylists and engineers just three months to complete
implementation of the concept car, and prepare it as a business
case. With the hard top version of the Pontiac Solstice,
first presented at the Detroit Motor Show in January 2006,
EDAG - global engineering partner to the automotive industry
- is exhibiting yet another practicable concept.
The "EDAG Biwak"
- a Derivative Concept with the Potential of a Volume Vehicle
For this new EDAG concept
car, the classic, half-rounded beetle shape has been converted into
an estate silhouette, creating extra room for various new professional
and leisure applications. As well as offering the advantages of
a marked increase in storage space and greater headroom for the
back seat passengers, the the SUV light concept also provides more
ground clearance, to enable the driver to take the vehicle off the
road or race track.
Practical and stylish:
the rear door provides easy access to the luggage section. The new
body design drawn up by the EDAG stylists and developed by the EDAG
engineers has the potential for use in vehicles for volume production.
The EDAG Biwak would be the ideal second car for a family, though
it could just as easily prove popular as a stylish leisure vehicle
for surfers or divers, or even do service as a delivery truck for
crafts or tradesmen. The concept combines a multitude of requirements,
making it attractive to a broad spectrum of customers. To demonstrate
the industrial feasibility of the concept, EDAG's development and
production specialists have also worked out different manufacturing
concepts for various quantities.
Trim + Colour as
Marketing Instruments - Geneva Version: "Patina instead of
To increase its appeal
to the intended target groups, the EDAG design team have created
a sophisticated concept for individual equipment and features. Johannes
Barckmann explains: "By utilising clearly worked out colour and
trim concepts, we can adapt the look of the EDAG Biwak to appeal
to the various target groups - high gloss finish and chrome elements
for the bank clerk; crinkle finish, steel rims and denim for the
young rebel. By offering numerous alternative versions of the extras,
we can satisfy the customers' constant calls for individualisation."
With the version for
the Geneva Show, EDAG deliberately set out to produce a provocative
exterior - the EDAG Biwak look was inspired by the spirit of the
grunge movement of the early 1990s, and takes up a successful trend
in the fashion branch.
A matt crinkle finish
on the ourtside combined with natural leather and denim on the inside
create a direct counterpoint to the usual high-gloss look of other
new cars. The crinkle finish lends the EDAG Biwak a used look, which
brings the direct utility value of the vehicle very much to the
fore. "We are giving the customer the freedom to make full use of
the vehicle, dispelling his or her worries about that first, inevitable
scratch in the paintwork," is how Johannes accounts for the provocative
trim colour concept.
In this case, the motto
"patina instead of high gloss" is directed at a target group intent
upon breaking with convention. Just one example of how colour and
trim can be employed as marketing instruments.
EDAG Exhibits Hard
Top Version of the "Pontiac Solstice"
As a European premiere,
EDAG will be displaying the hard top version of the Pontiac Solstice
in Geneva. The American sports convertible is delivered ex works
with a fabric top which, once it is folded back, tucks away under
the lid of the boot. The EDAG design team have designed a special
hard top with an integral boot cover for the Solstice, which not
only puts a solid roof over the driver's head, but also lends the
car a completely new appearance. Inspired by the Pontiac Safari
station wagons of the 1950s and 60s, the EDAG designers have created
a powerful, elegant and contemporary variant of an estate sports
With the EDAG Biwak
and the hard top version of the Pontiac Solstice, EDAG once again
succeeds in delivering evidence of the company's competence in the
development of vehicle concepts which are both production-optimised
and in line with market requirements.