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NISSAN TO GROW BUSINESS IN
INDONESIA - New Livina passenger car to be introduced in first
half 2007 -
PT Nissan Motor Indonesia (NMI)
today confirmed its growth strategy in the Indonesian automotive
market, fueled by new product and local investment. The
announcement was made as Nissan President and CEO, Carlos Ghosn,
visited Indonesia.
“Since my last visit to Indonesia
in 2001, it is clear that the potential of this market for
Nissan has become more significant. Under the Nissan Value-Up
business plan, Indonesia plays an important part in our global
expansion strategy,” said Ghosn.
Nissan has been progressively
expanding its product range in Indonesia with the introduction
of new products to appeal to the Indonesian customer such as the
X-Trail and Terrano SUVs, the Serena MPV, Teana sedan and the
Latio compact hatch.
During his visit to Jakarta, Ghosn
also announced that the all-new Livina, a compact seven-seater
family car, will be introduced in Indonesia in the first half of
2007. Indonesia will be the second market after China to launch
the Livina, part of a larger family of new global models.
NMI and its local partner,
Indomobil Group, have jointly invested USD60 million in a local
manufacturing facility as well as into expanding and upgrading
the Nissan retail network infrastructure.
In order to better serve its
customers now and in the future, Nissan is focused on the
expansion of its retail network nationwide. Currently, there are
42 dealerships compared to 11 in 2001 in Java, Sumatra,
Kalimantan, Sulawesi and Bali, with plans to grow the network to
48 dealerships by year 2008.
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