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April 25, 2007

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Entering a New Dimension: The BMW Concept CS

Introducing the BMW Concept CS, Germany’s leading manufacturer of premium automobiles is presenting the vision of a unique four-door car which combines the exclusivity of a genuine luxury Gran Turismo with the fascinating thrill of a high-performance sports car.

This unique combination never seen before offers the perspective to enjoy sheer driving pleasure in a dimension quite unprecedented in the world of motoring. Indeed, the BMW Concept CS is a new definition of design culture.

Concentrating on powerful, expressive design, materials of the highest quality, and quality of finish in perfection, this unique new model offers a completely new understanding of premium quality.

And within its interior, the BMW Concept CS combines stylish luxury with the most uncompromising ambience full of class and value. Through its design alone, the BMW Concept CS underlines the supreme skill and competence of the BMW brand in developing the most sporting and dynamic cars offering ample space for more than two occupants.



The most spectacular rendition of this heritage at BMW is the BMW M5, which established a brand-new segment in the world of motoring more than two decades ago and is acknowledged to this day as the benchmark in high-performance saloon motoring.

The innovative, unique driving experience offered by the BMW Concept CS is appropriately reflected by all the car’s interior features, the design of the interior and the various technical innovations interacting perfectly with one another. The ambience of the interior is indeed just as unique as the character and body design of this one-off sporting four-seater, offering all the occupants a brand-new experience of aesthetic style and design.

Measuring 5.10 metres or 200.8 inches in length, the BMW Concept CS is dominated by dynamically flowing lines. From the BMW kidney grille standing out powerfully to the front, the eyes of the beholder move back along the low-slung and sleek engine compartment lid, subsequently meandering along the side-line and roof-line all the way to the deliberately short rear-end with its clear-cut air flow spoiler.

Within the dynamic, low-slung headlight units featured in the BMW Concept CS, particularly innovative technology serves to generate a powerful and consistent light beam: Innovative LED reverse-projection lights bundle their light on a reflection area from where the beam is conveyed smoothly, consistently and with utmost precision to the road ahead. This provides a particularly homogenous area of illumination without the slightest dazzling effect, since the oncoming motorist does not look directly at the projectors.

Interaction of innovative design and exclusive materials, together with the use of a highly expressive colour scheme, gives the interior of the BMW Concept CS a unique touch of luxury based not on simple opulence, but rather on perfect quality. The design of the interior clearly reveals the truly outstanding driving experience in a unique ambience. A brand-new concept for subdividing the cockpit into various sections, as well as unparalleled standards in the choice of materials and in the quality of finish, create an unprecedented flair of exclusivity and individual style.

The BMW Concept CS presents the vision of an automobile proudly offering all its qualities to the driver. The unique thrill of driving the car is obviously borne out most by taking your position at the wheel, while the sheer driving pleasure offered in the process is shared out among all the occupants: Just like the front-seat passenger, the passengers on the single seats at the rear will also appreciate and cherish the sporting and active driving experience offered by the BMW Concept CS. Precisely this is ensured by the contours of the rear seats with their perfect side support tailored to the contours and design of the front sports seats. And thanks to the single seat concept, elbow freedom on the rear seats is just as good as on the front passenger’s seat.

The centre console flows back smoothly all the way to the rear, serving as a comfortable armrest and at the same time offering additional storage space. In all, therefore, the passengers sitting at the rear enjoy a brand-new, truly innovative ambience standing out clearly from the conventional style of a “regular” four-door model. Cultivating the flow of joints and seams: layering the interior design. The combination of features previously regarded as incompatible within the BMW Concept CS represents a complete departure from conventional standards. Indeed, the BMW Concept CS opens up a new era in many areas, the unique combination of sporting performance and stylish elegance also coming out clearly in the design of the interior.

A new experience of dynamics and the ambience around us, exemplary quality in design and finish, extreme precision in the dimensions of the car, and concentrated luxury within the interior – these are the features that characterise the BMW Concept CS. And at the same time all this bears clear testimony to the superior know-how and competence of BMW’s engineers and designers in creating such truly emotional automobiles. The sum total of such qualities in the BMW Concept CS can be created only on a sound foundation of firmly defined values: innovative power, sporting performance, aesthetic design, an open frame of mind, and full awareness of quality.

Precisely these are the values BMW has been applying consistently for decades in the development of particularly outstanding saloons and fascinating, truly dynamic sports cars. And now these values are concentrated even more than before in an unprecedented manner in the BMW Concept CS.

All Photos: BMW

(April 24, 2007)

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