January 4, 2007
Mercedes-Benz design studies a stylistic journey into the future
The Concept Ocean Drive isn't just designed to inspire dreams and fantasies; it also serves a very practical purpose. Because design studies are always a good opportunity for designers to play around with less familiar themes, to see things from new angles and to explore new ideas. Not just a pure design exercise, they are also a way of stimulating a closer dialogue with customers and of trying out new ideas on the general public. This helps the designers get a feel for future styling trends and to develop and implement new design idioms.
The unique luxury convertible design study from Stuttgart turns a "dream car" vision into reality. At the same time it is also an affirmation of the design excellence and values of the Mercedes-Benz brand, including the brand's traditional basic principles like excellent build and quality, comfort, effortless superiority, value retention and safety. These values have now been joined by three further key messages: passion, fascination and innovation. The Mercedes-Benz design philosophy both perpetuate proven styling themes associated with the brand and at the same time combines them with new and surprising ideas and forms.
Styling conveys effortless superiority and elegance
Apart from the four doors, the outward distinguishing marks of the concept car include a very large and upright radiator grille, LED headlamps and taillights, two-tone paintwork and a striking interplay between taut lines and large, restful surfaces. This lends the one-off special an air of effortless superiority, power, elegance and forward-flowing energy.
The long side-window opening which, typically of a convertible, is not interrupted by a B-pillar or window frames, ensures seamless continuity between the exterior and the interior, even when the top is up. Extensive use of high-value materials such as finest-quality leather, 3D-effect materials and large bird's eye maple trim panels (in the interior and even on the soft-top compartment cover) and many other thoughtfully designed interior details, highlight the luxurious, unique character of this design study.
The design study is based on the twelve-cylinder Mercedes-Benz S 600, on ac-count of this model's long wheelbase. The technical highlights include:
* the innovative soft-top mechanism resulting in smooth operation and fast closing times; * the innovative AIRSCARF neck-level heating system, which is featured on all four seats, allowing occupants to enjoy top-down motoring even in the colder months of the year.
(December 20, 2006)