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As the first European Car Manufacturer
Renault starts designing vehicles in its Indian Design Center in
Renault Design India is the first
local design operation of a Western auto manufacturer in
The satellite centre, which has
been working as an observational unit since 2005, will now
design vehicles for the Indian market and other regional
Its role will go from initial
Project design through to the finalized mock-up of a
Renault Design India currently has 6
employees in post, 5 of whom are India nationals, and is looking
to hire more high potential automobile designers. In partnership
with Autocar magazine, Renault Design India is launching a
competition called “IndDesign” whose aim is to turn the
spotlight on Indian design.
Renault's Design Facility in Korea
The satellite centre in
Mumbai, which has been operational for almost 2 years, played a
pivotal role in several highly successful projects in 2006
This is including the Logan Steppe
concept car presented at the 2006 Geneva Motor Show and the MMI (Man
Machine Interface) concept car presented at the 2006 Paris Motor show.
Renault Design India also carried
out R&D work focusing on top-end fabrics in order to tap into India’s
amazingly rich textile-oriented heritage.
In 2007, Renault decided to extend the
operations of this centre from being an observational unit to an
out-and-out Design Centre to complement its international network of
satellite design centres, such as those in Barcelona, Paris, Bucharest
and Kihueng (Korea). The objectives of Renault Design India are to:
Assist with current and future range
development in India.
Develop a Perceived Quality expertise.
Develop a range of automobile accessories,
from design through to production.
Integrate Renault Design India within the
overall design process, meaning everything from initial design to
the production of mock-ups and prototypes, including the digital
design phase, the lynchpin of our current operations.
The aim of the “IndDesign” competition launched
with Autocar magazine is to pinpoint talented individuals and Design
colleges for future partnerships with Renault Design. The entries will
help Renault understand and identify the specific Indian cultural
attributes that are applicable to automobile design. The competition
winner will secure a 3-month work placement at Renault Design India.
July 17, 2007