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BMW designers win international “Design
Team of the Year” award
The exhibition dedicated to this year's
winners of the red dot award hosted by the red dot design
museum, which is situated on the grounds of Essen's World
Cultural Heritage, the coal mine "Zeche Zollverein", was
extended until 5 August, 2007. At the centre of this
presentation of outstanding product design are highly acclaimed
design projects accomplished by the this year's winner of the
title "Design Team of the Year".: BMW Group The show in Essen,
which has already been extended once before, demonstrates how
BMW Group always succeeds in fascinating customers of the BMW,
MINI, Rolls-Royce and BMW Motorcycle brand with the design of
their vehicles while also convincing the automotive experts.
Chris Bangle receiving the award
At the internationally acclaimed design
competition, current BMW Group products were also highly
successful. Both the new BMW 3 Series Coupe and the new MINI
were presented with a Red Dot Award 2007.
The jury also considered three BMW Motorcycle
models: BMW F 800 S, BMW G 650 Xcountry and BMW HP2 Megamoto. Winning
the title of "Design Team of the Year 2007" however, was the highlight
of the award winning ceremony as it expresses the jury's respect for
sustained and trend-setting innovative design work.
The award pays tribute to the design team for
successfully highlighting the premium character of the car, while
maintaining the tradition of the brands and expressing the innovative
force of BMW Group.
This year's red dot awards presentation
ceremony pays tribute to the design achievement of a whole team, the
"Design Team of the Year" rather than honoring the work of individual
designers. During the award ceremony at the Aalto-Theater in Essen,
Christopher E. Bangle, BMW Group's chief designer, emphasized his
appreciation of this shift in focus. "Successful, sustained design never
the work of an individual ," Bangle explained. He highlighted the
importance of bringing a range of different characters and personalities
with diverse skills and qualifications using a high variety of different
tools to work on one project.
An essential element of BMW Group's design
philosophy is the principle of integrating a group of people with a
variety of different skills in one successful unit. This is not just
about teamwork but about the selection of the most efficient and
effective method for every single stage of the project. "We need to put
the right people in the right place," Bangle sums up, "and we need the
right tool at the right time."
July 18, 2007