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July 25, 2007

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BMW designers win international “Design Team of the Year” award

The exhibition dedicated to this year's winners of the red dot award hosted by the red dot design museum, which is situated on the grounds of Essen's World Cultural Heritage, the coal mine "Zeche Zollverein", was extended until 5 August, 2007. At the centre of this presentation of outstanding product design are highly acclaimed design projects accomplished by the this year's winner of the title "Design Team of the Year".: BMW Group The show in Essen, which has already been extended once before, demonstrates how BMW Group always succeeds in fascinating customers of the BMW, MINI, Rolls-Royce and BMW Motorcycle brand with the design of their vehicles while also convincing the automotive experts.

Chris Bangle receiving the award

At the internationally acclaimed design competition, current BMW Group products were also highly successful. Both the new BMW 3 Series Coupe and the new MINI were presented with a Red Dot Award 2007.

The jury also considered three BMW Motorcycle models: BMW F 800 S, BMW G 650 Xcountry and BMW HP2 Megamoto. Winning the title of "Design Team of the Year 2007" however, was the highlight of the award winning ceremony as it expresses the jury's respect for sustained and trend-setting innovative design work.

The award pays tribute to the design team for successfully highlighting the premium character of the car, while maintaining the tradition of the brands and expressing the innovative force of BMW Group.

This year's red dot awards presentation ceremony pays tribute to the design achievement of a whole team, the "Design Team of the Year" rather than honoring the work of individual designers. During the award ceremony at the Aalto-Theater in Essen, Christopher E. Bangle, BMW Group's chief designer, emphasized his appreciation of this shift in focus. "Successful, sustained design never the work of an individual ," Bangle explained. He highlighted the importance of bringing a range of different characters and personalities with diverse skills and qualifications using a high variety of different tools to work on one project.

An essential element of BMW Group's design philosophy is the principle of integrating a group of people with a variety of different skills in one successful unit. This is not just about teamwork but about the selection of the most efficient and effective method for every single stage of the project. "We need to put the right people in the right place," Bangle sums up, "and we need the right tool at the right time."

July 18, 2007

Photos: BMW

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