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Saturn Offers Aura Side-By-Side-By-Side
Saturn is hoping that, when consumers
are considering the purchase of a new Toyota Camry or Honda
Accord, they take a test drive - at a Saturn retailer.
Starting today, consumers who visit a
Saturn store can drive the new 2007 Aura mid-size sedan, the
2007 North American Car of the Year, alongside
popularly-equipped versions of the Honda Accord and Toyota Camry
as part of its new "Side-by-Side-by-Side Test Drive" program.
"We are confident that the Saturn Aura compares
favorably to the Accord and Camry," said Jill Lajdziak, Saturn general
manager. "When people shop for midsize sedans, those two vehicles are
popular choices, so we want to make it very easy for consumers to add
the Aura to their consideration list."
The Side-by-Side-by-Side Test Drive program
will run at participating Saturn retailers across the United States from
June 11 - July 31, 2007. This program, which is available to consumers
based on retailer participation, is being supported with a national
marketing and advertising campaign.
Side-by-Side-by-Side Test Drive is the latest
effort from Saturn to provide the best vehicle purchase and ownership
experience for the automotive customer. Earlier this year, Saturn began
offering the At-Home Test Drive program, through which shoppers can
request a vehicle to be brought to their home, workplace or other
location by their local retailer for a convenient test drive. Customer
assistance specialists are also now available for "24/7 Live Chat" on
Saturn.com, making it easier for consumers to get information on Saturn
products and services quickly from a real person at any time.
The Competition: Honda Accord Toyota
All Photos: Saturn, Honda, Toyota
(June 11, 2007)