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March 11, 2009
In February sales of the MINI brand were 27.2% lower than the same month last year (15,919 units) at 11,583 units. For the year to the end of February, 21,702 vehicles were sold (prev.yr.: 31,376 / -30.8%). From late March on, the new MINI Convertible will rejoin the model range and give sales a substantial boost over the course of the year. New orders for the new open-topped MINI version already look very promising.
The Rolls-Royce brand was able to increase sales by 17.5% in February to a total of 67 (prev.yr.: 57) automobiles. For the year to the end of February, deliveries totalled 104 (prev.yr.: 98 / +6.1%) units. The model range will also be expanded further in the future: Rolls-Royce is currently presenting another "Experimental Car" at the Geneva Motor Show: the 200EX, which provides a glimpse of the brand's smaller model range planned for 2010.
As regards the regions and their markets: While the economic crisis resulted in lower sales in the mature markets, the BMW Group continued to make gains, for instance, in the so-called "BRIC countries" in February. In China the BMW Group delivered 4,880 (prev.yr.: 4,432) automobiles to customers and thereby achieved growth of 10.1%. In Brazil deliveries climbed 39.5% to 300 (prev.yr.: 215) units in the month under review. Against the negative trend in the market, the Group was also able to increase sales in Russia by 23.4% to 1,563 (prev.yr.: 1,267) vehicles. 244 vehicles were delivered in India in February (prev.yr.: 241 / +1.2%).
BMW Motorrad reported sales of 4,401 units (prev.yr.: 6,254) in February: a decrease of 29.6% over the same month last year. For the year to the end of February 2009 8,132 motorcycles were delivered to customers around the world (prev.yr.: 9,955 / -18.3%).
BMW Group sales in/up to February 2009 at a glance In Feb. 2009 Comp. with previous year Up to and incl. Feb. 2009 Comp. with previous year BMW Group Automobiles 80,453 -24.4% 150,838 -24.3% BMW 68,803 -23.9% 129,032 -23.1% MINI 11,583 -27.2% 21,702 -30.8% Rolls-Royce 67 +17.5% 104 +6.1% BMW Motorcycles 4,401 -29.6% 8,132 -18.3%
(March 10, 2009)