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Mazda: Mazda Secret Hideout Concept

The Secret Hideout compact concept vehicle is designed to capture childlike thrills and excitement in a vehicle and recreate them in the hearts of today's young people. Young people today are searching for something simple, gentle, friendly and relaxed. They choose from the sometimes confusing array of goods and information available, and coordinate their choices to create their own unique identities.

 

The Secret Hideout is designed to provide young people with excitement as well as a personalized retreat in which to ease the mind and heart. For that purpose, development aims included: a simple, friendly and warm design; a handmade feel focusing on individual details; and components that allow individual selection and coordination.

The vehicle features a New I4 1.3L engine for high performance, superior environment friendliness, fuel efficiency and quiet operation. Features such as an engine starter button and push-button automatic transmission, both of which increase driving enjoyment, also enhance this unique concept.

Simple, heartwarming exterior

Secret Hideout styling is simple yet distinctive. The front and rear are designed to sooth the soul and generate affection beyond that for a mere means of transport. Square, two-box packaging with upright windows was adopted to maintain interior space within an easy-to-handle urban street-size body - a primary requirement for a compact vehicle. A flat, square hood enables the driver to easily and accurately assess body width in narrow spaces.

Secret Hideout stands 1,530mm tall, low enough to fit in tower-type car parks, yet tall enough for a spacious interior. To moderate the "tall-boy" look, the belt line is high with narrower vertical side windows. Unique proportions, simple design along with a pillar less freestyle door system make the Secret Hideout's cheerful, friendly character stands out.

Three round windows on each of the rear quarter pillars create a limousine-like feel, and over fenders in the front and rear feature a bicycle fender motif. This handcrafted feeling in the details warms the heart of driver, passengers and onlookers alike. The rear is also simple and gentle, melding old and new.

Front and rear bench seats feature simple lines like modern furniture to enhance the cabin's tidy appearance, and flexible seat arrangement allows the occupants to personalize the interior space like their own rooms. The three round windows on the wide rear quarter pillars add a playful touch to the rear passenger space. Relaxing, living-room-like interior enhance the gentle, heartwarming interior feel.

Highly efficient packaging, together with a plain and flat design, creates a spacious interior far larger than the exterior dimensions suggest. The dashboard is designed for simplicity and functionality, with a neat, minimalist instrument panel and drawer-type glove box. The steering wheel features three thin spokes to evoke the good old days, while color-coordinated trim runs from the bottom of the windshield, along the doors and into the rear luggage space.

 photos: Mazda


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