MINI Plant in Oxford, UK
The new MINI is being manufactured on one of the world's most modern and advanced production systems at the BMW Group plant at Oxford - the result of a £230 million investment programme at the factory.
MINI Stars in "The Italian Job"
MINI, the 2003 North American Car of the Year, will join a stellar cast that includes Mark Wahlberg, Edward Norton, Charlize Theron, Jason Statham, Seth Green, Mos Def and Donald Sutherland, in Paramount Pictures’ film, “The Italian Job,” opening nationwide May 30th.
MINI: MINI Introduction in Summer 2001
The new new MINI is 0.6 m longer, 0.1 m higher and the wheelbase is increased by 0.4 m compared to the old MINI. Is it now a bigger MINI or a smaller BMW? Definitely a smaller BMW!
This created far more space in the front part of the vehicle, and Issigonis achieved his ambitious goal of building a small family saloon with room for four adults. At the same time, he also succeeded in creating the first small saloon that could be driven like a sports car.
With the rebirth of the legend, this concept has been transferred to the 21st century, authentically and consistently . The centre of gravity has been kept very low and the weight distributed so that 63% is on the front axle and 37% on the rear.
The MINI brand in the BMW Group portfolio
MINI is an independent brand within the BMW Group and, alongside BMW, forms the second major pillar within the BMW Group's premium brand strategy. The MINI brand allows the BMW Group to open up new purchaser groups that could only be reached with difficulty with the BMW brand, and thus to expand its market presence. With the MINI brand, the BMW Group has an attractive product in the small car sector, especially where customers expect a premium product which also has a strong emotional appeal.
The new MINI is a fully
viable four-seater and presents in many respects the best technology
that is possible today in this category, but on the other hand, many
of its emotional aspects embody the characteristics
– even the genes
– of the original MINI.
It encapsulates a love of life, provides a link between classes, nations
and generations and is the opposite of a status symbol.
The MINI brand products were mainly developed in the BMW Group's British offices by an international MINI project team. The MINI is produced in the BMW Group plant, located nearby Oxford, in the UK, applying the principles of BMW Group manufacture and BMW quality standards. MINI is sold worldwide as a global brand.
Photos: Automotive Intelligence