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Peugeot Citroen : Automobile Division

PSA Automotive Division is represented by

• Peugeot and

• Citroen

2005

PSA Peugeot Citroën sold 3,390,000 vehicles worldwide in 2005, a slight 0.4% increase from the 3,375,300 units sold in 2004. This performance reflects a strong 8.4% increase in international markets and a 2.7% decline in Western European sales, in an environment shaped by flat demand and very aggressive competition.

As a result, PSA Peugeot Citroën ended the year with a 5.4% share of the world automobile market.

PSA Peugeot Citroën strengths in 2005

• Bolstered by the late-year rollout of the Coupé version, the Peugeot 407 sold 241,000 units in 2005, driving a 36% increase in Peugeot sales in the upper-medium segment.

• Introduced in September 1998, the Peugeot 206 remained a benchmark in 2005 and demonstrated considerable resilience, with sales of 673,000 units. It is still Europe's best-selling compact. S

• ales of the Peugeot 607 were up 11% for the year, thanks to the introduction of a new model equipped with a V6 HDi engine and particulate filter. Nearly 150,000 units have been sold since the 607 was launched in 2000.

• For Citroën, 2005 saw the successful rollout of the C4, whose 239,000 units sold helped to double the marque's sales in the lower-medium segment.

• In a segment shaped by extensive renewals of competing models, the Citroën Xsara Picasso showed good resilience with sales of 185,000 units.

• Introduced in June 2005, the Peugeot 107 and Citroën C1 sold, respectively, 33,000 and 32,000 units, thus meeting their sales targets.

2004

PSA Peugeot Citroën sold 3,375,000 vehicles worldwide in 2004, a 2.7% increase from the 3,286,100 sold in 2003. The sustained growth was achieved in a business environment shaped by stable demand in France and an increase in promotional rebates across Europe.

As a result, PSA Peugeot Citroën ended the year with 5.6% of the world market.

PSA Peugeot Citroën strengths in 2004:

• The Peugeot 407 was successfully launched, with the sedan introduced in April and the SW version in September. The new model met the Group’s ambitious sales targets in its first year, selling 151,000 units.

• For the fourth year in a row, the Peugeot 206 demonstrated its popularity, with nearly 800,000 units sold.

• Supported by the introduction of a coupe-cabriolet version in September 2003 and a four-door sedan version in China in August 2004, unit sales of the Peugeot 307 rose 4% to 581,000 in a segment that saw the launch of a large number of competing models.

• For Citroën, 2004 was shaped by the successful late-fall launch of the C4, with 39,000 units sold. The new C5 also proved very popular, with 25,000 orders already received since October.

• Sales of Citroën compact models continued to increase in 2004, rising 4.7% over the previous year. Sales of the C3 and C3 Pluriel were down slightly at 363,000 units. This decline was offset by sales of the C2, which stood at 155,000 units.

• With sales steady at 220,000 units, the Citroën Xsara Picasso showed good resilience in a fast-changing segment.

• As in years past, the Citroën Berlingo and Peugeot Partner pursued their growth, with combined sales of 318,000 units.

2003

PSA Peugeot Citroën’s sales were stable in 2003 at 3,286,000 units, compared with 3,267,500 the year before. The Group demonstrated good resilience during the year in a challenging environment shaped by a sharp decline in demand in France and the euro’s appreciation against other currencies.

As a result, PSA Peugeot Citroën ended the year with 5.8% of the world market.

Highlights:

• Market share in Western Europe for passenger cars and light commercial vehicles stood at 15.4% versus 15.5% in 2002 and 15% in 2001, allowing PSA Peugeot Citroën to maintain its position as Europe’s second-largest carmaker. Group registrations declined 2.1% to 2.46 million vehicles, on a par with the 1.6% decrease in the market as a whole.

• The Group continued to rank second in Europe for passenger cars, with 2,105,000 registrations and a market share of 14.8%, versus 15.1% in 2002. • PSA Peugeot Citroën strengthened its position as Europe’s leading manufacturer of light commercial vehicles, widening its market share by nearly one point to 20.0% with 354,000 registrations during the year. Group strengths in 2003

• The Peugeot 206 confirmed its popularity and demonstrated its on-going resilience in 2003, with unit sales down just 2% to 819,000. • Supported by the introduction of a coupe-cabriolet version in September 2003, unit sales of the Peugeot 307 rose 3% to 560,000. The 307 has won many awards since its market launch in May 2001, including European Car of the Year 2002.

• For Citroën, the year was shaped by the marketing success of the Citroën C3, launched in April 2002. The C3 contributed strongly to the marque’s overall sales growth, selling 342,000 units in 2003. Among its many awards, the model was voted Car of the Year 2003 in Spain.

• Launched in the last quarter of 2003, the Citroën C2 was well received. This new model should help the marque widen its share in the small car segment in 2004.

• As in past years, the Citroën Berlingo and Peugeot Partner pursued their growth, with unit sales up 8% to 179,000 for the Berlingo and up 14% to 135,000 for the Partner.

• Thanks to the success of the Peugeot 807 and Citroën C8, large MPV sales more than doubled to 62,000 units.

2001

For the year 2001, PSA Peugeot Citroën's worldwide sales rose a substantial 11.3% to 3,132,800 units, from 2,815,700 units in 2000, and amply exceeded the 2001 target of three million units. The year's increase followed gains of 11.8% in 2000, 10.4% in 1999 and 8.7% in 1998, representing sales growth of nearly 50% in four years. The Group consolidated its position as the world's sixth-largest carmaker, increased its share of the global market to 5.4%, and enjoyed the fastest growth rate of any broadline carmaker.

Growth was driven by the strong 2001 sales performance of Citroën and Peugeot models, as both marques set sales records. Peugeot sold 1,899,200 cars and commercial vehicles, an increase of 13.5% from 2000, while Citroën gained 8% to 1,233,600 units.

WESTERN EUROPE

In a Western European market that was virtually unchanged (up 0.2%), registrations of PSA Peugeot Citroën cars and commercial vehicles rose 10% to 2,505,300 units. Gains in all major countries lifted market share by more than one point, to 15% from 13.7% in 2000, thereby further strengthening the Group's position as the region's second-ranked carmaker.

PSA Peugeot Citroën is the market leader in France, Spain and Belgium and ranks second in the United Kingdom, Portugal and the Netherlands. Led by significant gains, notably in France (up 15%) and Italy (up 13.6%), Peugeot reported a 9.5% increase in registrations to 1,444,600 vehicles and held a market share of 8.7%, versus 7.9% in 2000.

Registrations of Citroën vehicles rose by 10.5% to 1,060,700, for a market share of 6.3%, compared with 5.8% in 2000. Increases were especially strong in the United Kingdom (up 47%) and Germany (up 16.6%).

The Group consolidated its number two ranking in the European passenger car market, as registrations rose 11% to 2,141,600 vehicles. With a market share of 14.4%, versus 13.1% in 2001, it drew closer to Europe's industry leader and widened its edge over other competitors. Peugeot car registrations increased 9.9% to 1,279,800, while Citroën recorded growth of 12.7% to 861,800 registrations.

PSA Peugeot Citroën again strengthened its position as Europe's leading manufacturer of commercial vehicles. Registrations increased 4.1% to 363,700 units in 2001, of which 164,800 for Peugeot and 198,900 for Citroën. Overall market share rose by 1.4 points to 19.5% from 18.1%.

In France, automobile sales enjoyed their best year since 1990, with car and commercial vehicle registrations gaining 5.5% to more than 2,688,600 units. Strong sales of Peugeot and Citroën vehicles resulted in a 12.6% increase in registrations, amply outpacing the market and increasing the Group's penetration by more than two points to 34%. During the year, 913,400 Peugeot and Citroën vehicles were registered in France, compared with 811,100 in 2000. Five Peugeot and Citroën models were among France's ten top-ranked cars in 2001, including the bestselling Peugeot 206 and the Citroën Xsara, whose success was sustained with the introduction of the Picasso version.

The Peugeot and Citroën marques serve respectively 20.2% and 13.8% of the French market. In Spain, registrations of cars and commercial vehicles rose by 2.6% to 1,724,700 units. PSA Peugeot Citroën success of Group initiatives to achieve a share of 10% in each Western European country, with the exception of Germany, where the target is 6.5%.

MARKETS OUTSIDE WESTERN EUROPE

Growth outside Western Europe accelerated in 2001, with PSA Peugeot Citroën sales rising 22.5% during the year to 587,300 vehicles (414,200 Peugeots and 173,100 Citroëns). They accounted for an aggregate 18.8% of the consolidated total, compared with 17% in the previous year.

In South America, sales increased by 12% overall, to 119,000 units, and by a further 8.6% in the Mercosur countries alone, where 81,700 vehicles (60,200 Peugeots and 21,500 Citroëns) were sold and aggregate market share widened to 4.8%. Demand once again contracted sharply in Argentina, and the Group was unable to avoid a 30.4% drop in sales, to 31,100 units. Market share improved, however, to 18.2% from 16.1% in 2000.

Market share also increased in Brazil, to 3.1% from 2.2%, as a 69.4% surge in registrations, to 47,600 vehicles, amply outpaced market growth. With the introduction of a 1-liter version of the 206 in July 2001, Peugeot gained an entry into the "popular" car segment, the country's largest, while Citroën sales were supported by the launch of the Xsara Picasso. The Peugeot 206 and Citroën Xsara Picasso were also the first two models manufactured at the new production center in Porto Real, Rio de Janeiro State, which has brought on stream in the first half of 2001.

In Chile, sales ended the year up 36.6%, at 18,300 units, in a market down by 10%, whereas in Mexico, the May 2001 start-up of Peugeot's import and distribution subsidiary generated new momentum that lifted sales to 2,800 units for the year. This growth dynamic will continue as the vehicle lineup is expanded and a dealership network is developed.

In the Central European markets of Poland, Hungary, the Czech Republic, Slovenia, Croatia and Slovakia, overall demand declined by 11.8%, but the introduction of strong dealership networks enabled PSA Peugeot Citroën to resist the general market weakness. Sales rose 11% to 96,200 units, widening the Group's market share to 10.6%.

In November, a Peugeot import subsidiary was created in Slovakia. In Turkey, sales were dragged down by the collapse in demand, falling 68.7% to 12,600 units from 40,200 in 2000.

In Iran, Peugeot's CKD billings increased sharply to 102,600 units from 44,200 in 2000. Local production is supported by two partners: Iran Khodro, the country's leading carmaker and a Group partner since 1988, which assembles the Peugeot 206; and Saipa, the country's second-ranked carmaker, which produces the Citroën Xantia through an agreement signed in 2000.

In China, where the car market grew 17.5% to 717,600 units, Citroën sales through joint venture Dongfeng Citroën Automobile Company (DCAC) rose 2.3% to 53,200 units, resulting in a market share of 7.4% compared with 8.5% in 2000. The lineup of Citroën models has been enhanced with the Xsara Picasso, built and marketed locally alongside the ZX Fukang since the second half of 2001. The new model has prepared the way for the second phase in the Group's development in China.

In Japan, following growth of 59% in 2000, PSA Peugeot Citroën sales increased by 19.5% to 14,300 vehicles in 2001, led by the success of the Peugeot 206 and an expanded dealer network. To support local sales, Citroën announced in October that it would create a subsidiary for its import and distribution operations.

source: PSA Annual Report 2001

2000

Automobile Division sales in 2000 rose 14.4% during the period to 37,436 million of euros.

Worldwide sales of Peugeot and Citroën vehicles, disassembled components and CKD units increased 11.8% to 2,815,700 units, with Peugeot sales up 10.7% and Citroën sales up 13.4%. In Western Europe, registrations of Group cars and light commercial vehicles rose 6.5% in a market down 1.3%, thereby widening the Group's share to 13.7% from 12.7% at end-1999 and consolidating its position as Europe's second-ranked carmaker. The year's performance was shaped by the successful launches of the Citroën Picasso, the Peugeot 607 and the restyled Citroën Xsara, continued growth in sales of the Peugeot 206, the Citroën Berlingo and the Peugeot Partner, as well as the rising popularity of the HDi diesel engine.

Sales volume outside Western Europe totaled 479,400 units, up 32.8% from the prior-year period. Growth was led by a 7.5% increase in the Mercosur region, a 37.3% gain in Central Europe including Turkey, and higher sales in China and Iran.

1997

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