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Opel : "Opel Live" Theme Park in the Ruesselsheim Factory

  • Grand Opening Spring 1999

  • Management : Jan Reuvers

  • Investment : DM 120 Mill. ($ 72 Mill.)

  • Expected Visitors : 1.5 Mill. within the first 3 years

Opel Live Museum

Pictures : Opel AG

Ruesselsheim is the biggest, but the oldest plant of Opel. After many restructuring activities, several buildings could be freed. This is, what Opel now is taken advantage of. with the Opel Live concept. In a similar approach as i.e. Volkswagen with its Autostadt or Toyota with its Theme Parc, Opel presents its concepts with three elements :

  • the entrance area of Opel Live, where visitors will be welcomed and the company is presented,

  • the former plant building K48, where visitors can experience the entertainment shows, like testsimulators or the "Dark Ride", wich stands for the simulation of plant tour at night and finally

  • a multimedia supported plant tour is offered.

Opel Live Robot

The entrance area is located between the new administration and the ITDC, the development center. It offers restaurants and a conference area with the "Piazza", a 1,000 sqm big theater.

First station of the Opel Live tour is a presentation of all aspects representing a car including the various stages of the design and car development including video animations.

 

Entrance to Dark Ride
Starting Point of the Dark Ride

With a shuttle visitors will be carried to the K48 building in the plant. A museum is located here and a 3D cinema shows chrashtest, various test procedures and high speed simulations. A ride through a rebuilt dark plant is afterwards scheduled. Even a spy could be watched during the tour, spying out the dark factory.

The last experience will than be a multimedia supported real plant tour.

Opel Live should be open within the next months. Opel expects more than 1.5 million visitors during the first 3 years and is spending about DM 120 million.

 

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