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Automotive Intelligence - the web for automotive professionals and car enthusiasts |
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July 27, 2009 This Week:
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On the other side, the sponsorship of the Nobel Peace Hall is a further example of the strong, well established bond that exists between Fiat and Abruzzo, a collaboration that was set up at the very beginning of the aid measures, between various companies within the Group and the Civil Protection League to deal with the diverse needs that emerged after the earthquake in a timely and effective manner. In this sense Lancia's commitment to the Nobel Peace Hall represents a real contribution in restoring some normality to the lives of families affected by the disaster.
In addition, in order to support, in practical terms, the G8 summit, which is being held at the moment in L'Aquila, the Fiat Group has placed an entire fleet of 221 vehicles at the Civil Protection League's disposal including cars, electric vehicles, off-road vehicles, commercial vehicles and buses that will be used for transporting the participants to the summit. The Delta Executive, the Lancia flagship that was recently chosen as the Official Car of the 9th World Summit for Nobel Peace Prizes is a symbol of this participation. Without forgetting that the Lancia Delta has become the car of cinema stars. Since last year this model is the Official Car of the most prestigious film festivals sponsored by the brand: after its debut at the 65th Venice International Film Festival, a fleet of Deltas accompanied cinema starts on the red carpet in Rome, Barcelona, Milan and Turin. Also, recently the Lancia Delta was “recruited” for the new Columbia Sony Pictures action film "Angels and Demons". The relationship between the Delta and the cinema doesn't stop with the new Angels and Demons film. Just think of the exclusive saloon that has been launched internationally using the talents of an actor of the calibre of Richard Gere and a soundtrack composed by the Oscar winning Ennio Morricone. Last night the original "Satis...Fiction Night" party took place at the Lancia Beach Club Riva in Fregene, one of the most exclusive and elegant clubs on the Rome coastline that is sponsored by the brand for the third consecutive year. Hill Harper and Sofia Milos of CSI, Christian De Sica, Paolo Conticini, Stefano Ambrogi, Antonella Salvucci and Margherita Granbassi: just some of the many famous people who were invited to this prestigious event, all actors and guests at the "RomaFictionFest 2009", the festival dedicated to international television fiction supported by Lancia with a fleet of 50 cars that accompanied the stars on the Orange Carpet and also with a contribution to the "Serial" section of the Festival, the most representative part of the show. A night of music and entertainment as alluded to by the title "Satis...Fiction Night" - joining the glamour, elegant and exclusive world of fiction with "satisfaction" understood as "knowing how to live" Lancia – that features as main character also an Ypsilon ECOCHIC in the stunning location of Fregene. This model, together with the Lancia Musa, makes up the new ECOCHIC range: cars with a dual fuel supply (LPG and petrol) that represent an innovative concept of "environmentally-friendly" cars because they are luxurious, yet accessible, spacious, but at the same time compact, lively but fuel efficient. (July 10, 09)
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