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Suzuki Motor Corporation
In this context, Suzuki is accelerating its product development efforts, in order to increase their levels of safety and quality. The company therefore has considerable expertise in the field of compact cars. American Suzuki 2005 American Suzuki Motor Corporation (ASMC) announced a record setting sales year in the U.S. in 2005 with total vehicle sales of 82,101 – an 11 percent increase in total vehicle sales over 2004. Suzuki’s sales total in 2004 was 73,946 vehicles. Suzuki capped off its record setting sales year with 6,662 units sold in December, representing a 28 percent increase over December 2004. Business Results / Business Strategy 2003 Delivering value packed products for customer satisfaction is the highest priority in Suzuki’s corporate philosophy, so the Company takes a customer-centred approach to every product’s development. Another Suzuki hallmark is the pursuit of total improvement in the business and its model range. Suzuki continues to focus its four-wheel business on compact cars, which represent a huge and promising market. In this context, Suzuki is stepping up its product development efforts in pursuit of higher levels of safety and quality. For the protection of the global environment, Suzuki promotes the development of products designed for low environmental impact by reducing emissions, improving fuel efficiency, and reducing the amount of natural resources required for production, and will develop next-generation vehicles such as vehicles powered by hybrid and fuel-cell powerplants. Suzuki, with our motto "Small Cars for a Big Future", is determined to continue efforts to develop small cars that customers demand, and to make efforts to ensure our products have a low impact on the global environment. Overall Performance 2002 In the domestic automobile market, Suzuki Motor Corporation (SMC) introduced new models. Chevrolet Cruze, which was jointly developed with General Motors Corporation; MR wagon, a mini passenger car designed with novel thinking to create room for 4 adults to sit comfortably and to offer a pleasant driving experience; and Alto Lapin, a new mini passenger car with a boxy shape and introduced numerous special-version models. At the same time, SMC made efforts to strengthen the small and subcompact car sales network Suzuki Arena. Meanwhile, in the overseas markets, SMC made efforts to increase exports of completed vehicles by introducing new motorcycle models including the DL1000, new 400 and 500 cc All Terrain Vehicles (ATVs), and new automobiles such as the Liana (Aerio Sedan in Japan), a new 4-door sedan, while at the same time strengthening and enhancing our overseas production base. As a result, SMC’s consolidated net sales reached ¥ 1,668,251 million (US$ 12,520 million), 104.2% of the previous year, and our net income reached ¥ 22,392 million (US$ 168 million), 110.6% of the previous year. Outlook In the Japanese domestic market, SMC will make efforts to strengthen our existing sales network and enhance our sales bases, strive to heighten the quality of Suzuki Arena -- our sales network for small and subcompact vehicles. In the overseas markets, SMC will make efforts to conduct business and create products in a manner closely suited to each market, and strongly push forth with local procurement of components for the overseas plants, use of common components across borders, optimised worldwide purchasing, and quality improvement activities. SMC will also make efforts to boost our basic corporate strength by making maximum use of the synergy effect of our strategic alliances with General Motors Corporation and Fuji Heavy Industries Ltd. photos: Suzuki
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