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General Motors: Hummer H2


H2: Tailored To Expand The Hummer Audience

H1 owners typically include highly affluent empty nesters who own an average of six-plus vehicles, ranging from classic cars to Rolls-Royces and pickup trucks, and who bought their HUMMER for its exclusivity and unmatched utility.

Hummer H2
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"They typically bought H1 in lieu of another vehicle or an exotic vacation or a home addition," DiGiovanni said. "H2 is designed for a younger, more mainstream group of buyers."


H2 is designed for everyday use, as well as for the most demanding off-road conditions. From a psychographic standpoint, its target customers include "rugged individualists" and "successful achievers."

Hummer H2
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The H2 is uniquely designed to appeal to both these groups. Its design is extremely daring and attention getting. It's instantly recognizable as belonging to a highly exclusive brand, at the top of its class in off-road performance. Its look and feel conveys the sense of power, authority and complete control that these buyers seek.

"In practical terms, the rugged individualist will be more likely to take it off-road and exploit all capabilities," said Marc Hernandez, H2 brand manager. "The successful achievers are more likely to drive it on-road as a symbol of their daring and success."

In recognizing different mindsets and potential applications, HUMMER offers two distinctly different equipment packages for H2:

One that includes some chrome appearance items, a luggage carrier, tubular side steps, leather seats and AM/FM stereo with six-disc CD changer. Another that includes a roof rack, AM/FM stereo with six-disc CD changer, brush guard, first-aid kit, tool kit with portable lamp, and off-road suspension package.

H2 product features

Hummer H2
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In addition to the packages, the list of appealing standard and optional equipment and features on H2 is lengthy. An overview:

  • A standard Vortec 6000 V8 and new heavy-duty 4L65-E four-speed automatic overdrive transmission with best-in-class power and performance. The Vortec 6000 generates an estimated 325 hp and 385 lb.-ft. of torque. The 4L65-E provides GM's driver-selectable Tow-Haul mode when the transfer case is in the "4 HI" modes.

  • A standard new, powertrain-integrated Borg-Warner two-speed electrically controlled full-time 4WD system. It is capable of further reducing the vehicle's gear ratios by 2.64:1 when necessary, for highly controlled obstacle climbing. It provides a 40/60 percent front-to-rear torque split in "High Open" or when the differentials are unlocked and a 50/50 percent front-to-rear power split when the transfer case differential is locked. The transfer case electronic control provides five mode selections, including rear axle differential lock, to provide optimum performance under all types of driving conditions.

  • A highly developed Bosch four-channel antilock braking/traction control system (ABS/TCS). In addition to providing optimum control on slippery surfaces, the ABS can detect and adjust its braking capabilities to rough off-road surfaces like gravel and potholes. The TCS also provides new-for-GM capabilities, including the ability to gain traction through a single wheel, if necessary. A new feature controlled through a separate driver control switch is the TC2 function. This provides for more wheel slip in the traction control mode for sand and desert running conditions.

  • A standard 4.10 axle ratio, combined with the transmission's deep first-gear ratio and transfer case low-range gear reduction, provides an excellent 33:1 crawl ratio for very slow, controlled, high-torque rock and obstacle climbing capability. Trailering capability of up to 6,500 pounds is an added benefit.

  • Higher strength rear axle arms and a high-strength differential carrier for its third member, or centerpiece, complete the added drivetrain strength package.

  • A long wheelbase. H2's 122.8-inch wheelbase is almost seven inches longer than a Chevy Tahoe's, while its overall 189.8-inch body length is nine inches shorter than the Tahoe's. On-road, the long wheelbase helps smooth out the ride; off-road, it helps prevent pitching in rough terrain.

  • An extremely wide tread. H2's 69.4-inch tread, with wheels truly positioned at the extreme corners, provides extra stability on-road and helps prevent lateral tipping off-road.

  • Extremely short overhangs, including a 32.6-inch front overhang and 34.6-inch rear overhang. The short overhangs provide high approach and departure angles, allowing H2 to drive right into a hole and out again without getting hung up in front or rear. These approach and departure angles are the highest of any GM full-size truck. A fully welded ladder-type frame, with a modular, three-piece design that incorporates a number of hydroformed (formed with water under high pressure, which allows steel to retain more of its strength through the manufacturing process) components, for outstanding strength, stiffness and dimensional accuracy.

  • Rock-defying underbody protection, which helps define H2's uniquely rugged character and enhance its performance characteristics. It includes large, thick skid plates; an under shield for the fuel tank; totally unique, chassis-bolted steel rocker panel protectors; a protective shield for the optional on-board air compressor and mud flares that run up and around and over wheels.

  • A standard independent front torsion bar and five-link coil spring rear suspension, providing excellent on-road ride comfort and control and a high degree of strength, control and rear-axle articulation off-road. Its solid rear axle provides durable sure-footedness, particularly in tight off-road situations.

  • A new optional self-leveling rear air spring suspension system tuned to H2's severe off-road requirements included in the off-road suspension package.

  • Comfortable seats with standard eight-way power adjustment for the front seat cushions and backs, and a standard memory feature for the driver's seat that allows two drivers to select and set their preferred positions, using key fob buttons or controls in the driver's door panel. Cloth covering is standard; leather, optionally available. With the leather seats, front occupants also get heated seat backs and cushions with three temperature settings, and second-row occupants get heated cushions.

For larger view click image

  • The heating, ventilation and air conditioning (HVAC) system provides fast warm-ups and cool-downs and an amazing degree of individualized front-seat comfort. The standard dual-zone front controls, for example, allow the driver and front passenger to set individualized temperatures with as much as a 25-degree Fahrenheit difference.

  • GM's largest-ever-available sunroof.

  • A selection of premium, high-quality sound systems and standard nine-speaker Bose® system. All sound systems provide next-generation audio configurations and include Radio Data Systems (RDS) technology.

  • Triple-sealed doors and deluxe acoustical insulation, enhancing interior quietness.

  • A Driver Information Center, providing up to 28 warnings for specific vehicle functions and allowing two drivers to personalize their driving environment, taking advantage of separate driver memory settings.

  • Standard front air bags; four-way adjustable headrests, arm rests and seat-mounted lap-shoulder belts for front passengers; lap and B pillar-mounted shoulder belts for second row outboard passengers and a lap belt for the center passenger; a seat-mounted lap-shoulder belt and adjustable headrest for the optional third-row seat.

  • A standard OnStar system.

  • Secondary steering wheel controls, permitting drivers to select radio stations, change modes from radio to CD and control volume.

  • An electrochromic (light-sensitive) inside rearview mirror with compass and outside temperature display.

  • Large power-tilt glass/power-folding, electrochromic, heated outside rearview mirrors, with a curb assist feature that reverse-tilts them down for easier parking.

  • Standard Solar Ray® tinted windows, which further help reduce glare.

  • A new design side-window defogging system, which channels the air through the front door and onto the glass rather than angling it from a vent on the IP for increased effectiveness.

  • 60/40 second-row seats that can also be folded and an optional third-row seat that can be folded and/or fully removed to provide more space.

The wide range of civilizing and also rugged features makes H2 a full-size SUV with unprecedented versatility. "H2 has immediate brand recognition as a HUMMER, which was one of our mandates from the start," DiGiovanni said. "It's a HUMMER through and true, particularly in terms of its capabilities on rough terrain, but with an air of civility and refinement previously unheard of in a vehicle with such capabilities."

all photos: General Motors

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