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Automotive Intelligence News

News of  February 28, 2001
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1 million Audi vehicles with quattro drive / Market leadership in Germany and Europe / Over 30 percent of all new Audi models have all-wheel drive

Photo. Audi

Geneva/Ingolstadt - More than a million Audi customers have chosen permanent all-wheel drive since the original quattro was first exhibited at the Geneva Motor Show in 1980 - and the trend is still upwards! Dr. Franz-Josef Paefgen, Chairman of the AUDI AG Board of Management, handed over the one millionth Audi with permanent all-wheel drive, an allroad quattro, to the Central President of the Swiss Alpine Club (SAC), Franz Stämpfli, on the occasion of the 71st Geneva Motor Show. "We will be using the allroad quattro for SAC mountain rescue, which is celebrating its centenary this year, and also in the field of Alpine training", commented Franz Stämpfli.

"The quattro driveline is one of the most successful Audi concepts ever. It has played a big part in establishing our good reputation on the world market", says Audi's Chairman Dr. Franz-Josef Paefgen. With a market share of more than 25 percent, Audi is the market leader in the all-wheel-drive passenger car sector in Germany, and also in Europe as a whole, where its market share is over 13 percent. By the end of 2000, Audi had boosted the quattro's share of total production to 30.8 percent (1999: 27 percent). Overall, the quattro's share has more than doubled since 1997, evidence of the popularity of this driveline which unites safe and sporty driving. In the USA in particular, Audi's most important export market, the quattro's share of sales has reached an all time high at almost 90 percent.

The quattro driveline's triumphal progress began with the original Audi quattro. Victories by Michèle Mouton, Walter Röhrl, Stig Blomqvist and Hannu Mikkola in rallying from 1981 to 1987 contributed above all to the quattro's growing popularity. The Audi A4 quattro alone carried off seven international touring car championships in 1996. The latest high point in the quattro model programme was the market launch last year of the Audi allroad quattro, which combines the advantages of both a roadgoing saloon and an off-road vehicle. In addition, Audi's S3, S4, RS4, S6 and S8 sports models and the Audi TT with 165 kW/225 bhp are sold exclusively with the quattro driveline.

(Feb. 27, 2001)

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