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February 26, 2003
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This Week:

• Fiat premiers with two models at the Geneva Auto Show

• New Beetle Cabriolet launches the 2003 open-air season on 21st February

• All-New Ford Focus C-MAX And FUSION + at the Geneva Auto Show

• Valmet Automotive presents the Thunderbird Retractable Glass Roof Concept Car

• World premieres in four Mercedes-Benz model series at the Geneva Auto Show

• Alfa Romeo returns to the International Geneva Motor Show with three world premières

• General Motors Announces Opening Of Technical Centre

• Toyota to Introduce Lexus Brand and Revise Sales Network in Japan

• Peugeot 307 to be Built in Argentina in 2004

• Renault Twingo Oasis limited edition

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Fiat premiers with two models at the Geneva Auto Show

'Project 169' Turin - Fiat will give the world a foretaste of two new models at the Geneva Show: the 'Project 169' and the 'Project 350' (B-MPV). The numbers are in-house identification codes for our new supermini and our new compact Multi Purpose Vehicle. The two new arrivals mark Fiat's drive to lead the city car segment and its determination to play a starring role in the fast-growing new subsegment of compact MPVs. The unique mood of revival that has encouraged the creation of both these New Fiat models will gain new momentum at Geneva.

'Project 350'

The aim is for the Brand to reaffirm its traditional strengths - and update them for a new audience. For example, our great flair for compact cars has come to the fore again with 'Project 169 and Project 350'. Fiat has always seen itself as an intrinsically Italian brand with a mission to make cars that are stylish, practical and accessible to all. Cars packed with creative, clever solutions for a better quality of everyday life.

Fiat Simba

Another focus of the stand is the area devoted to the original concept cars built on the 'Project 169' base. One is the Fiat Simba, the first European example of a small off-roader that is just as at home beating a path through the African savannah as it is driving through the asphalt jungle. The second is the Fiat Marrakech, an engaging companion for holidays and relaxing quests for fun and entertainment. Both prototypes stand on two metal platforms with a glass surface, one of which revolves.

Fiat Marrakech

All Photos: Fiat

(Feb 21, 2003)