Leverkusen - After posting all-time sales records during the first quarter, Mazda Motor Europe sales continued to be strong in April, selling 26,074 vehicles, which is over 4,500 units more than last year and the best April in 12 years.
All-time records in April were recorded in Spain, with an increase of almost 68 percent over last April, in Italy where sales rose by nearly 52 percent compared to the same month last year, and across the combined markets of Hungary, Croatia, Slovenia, Macedonia, Bosnia, Romania, Yugoslavia, and Bulgaria where sales exceeded 1,000 units in a single month.
Several markets posted best April results by volume in more than eight years, including Greece, up nearly 85 percent, the UK, up 43 percent, Belgium up almost 33 percent, Portugal up 23 percent-an especially strong result, as the industry in Portugal was down 8 percent on a year ago-and France, where sales leaped by 22 percent compared to April last year.
Excellent results were also recorded in Denmark in April, which saw sales up nearly 54 percent, in Ireland, up 28 percent and the Czech Republic & Slovakia, up just over 20 percent compared to last April. In Germany, Mazda's strongest market in Europe, sales volume of 8,225 units reflected an increase of almost 12 percent. Through the first 4 months of this year, Mazda market share in Germany is running at its highest level since 1991.
These results, combined with a record-setting first quarter, resulted in double-digit volume increases in all European markets for the period January through April. Mazda Motor Europe sold a total of 100,125 vehicles during the first four months of this year, 25,411 units and 34 percent more than the same period last year.
Several model lines continue to perform well, and recorded excellent April results.
Mazda2 had its second best volume month since launch, with 4,039 units - up 94 percent on April last year - and achieved its highest share of segment since launch.
Mazda3 also had its second best month since launch, with 6,832 units and a projected segment share of 2.3 percent. Since January, nearly 25,000 Mazda3s have been sold in Europe
Mazda6 remains as popular as ever with European customers, with sales in April just under 8,000 units and a projected segment share of 5.2 percent. Nearly 33,000 Mazda6s have been sold in Europe during the first four months of this year.
Mazda RX-8 captured 20 percent of the sports car segment in April with sales of 1,856 units.
Mazda B-Series pickup sales were up nearly 24 percent on year ago.
"The addition of Mazda3 to our product line up has made a very positive impact on our performance so far this year," said Dan Morris, President and CEO Mazda Motor Europe GmbH. "With Mazda2 gaining steadily, the continuing popularity of the Mazda6, the RX-8 taking nearly a fifth of its segment, and the success of our remaining models, we are on track to exceed our sales targets in Europe this year."
(May 24, 2004)