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Saab Cars USA to relocate headquarters to Detroit
Norcross, GA - Saab Cars
USA's corporate headquarters will be relocated from Norcross, Georgia to
the General Motors world headquarters at the Renaissance Center in
Detroit, Michigan. The move will take several months and Saab's new
corporate office should be fully operational by September 7, 2004.
"This move will allow us
to save a significant amount in facilities and other structural costs and
re-direct those resources to areas that support the growth of the Saab
brand in the U.S. market," says Debra Kelly-Ennis, Saab Cars USA's
President and COO. "As is true for Cadillac or Hummer, Saab will
retain its unique brand identity and heritage, and continue to provide its
customers the same excellent ownership experience."
Examples of back office
support areas Saab will utilize include employee benefits, dealer
training, purchasing and accounting administration, vehicle distribution
and legal counsel.
In a similar move, over the
past several months, Saab Automobile AB and General Motors Europe have
consolidated sales, marketing and engineering operations throughout
Europe. This consolidation has resulted in synergies that have reduced
fixed expenses, eliminated redundancies and streamlined internal work
processes. Saab in Europe has been able to tap into GM Europe's vast
resources, and this has improved Saab's competitiveness in the top markets
Saab Cars USA field employees
continue to work from the GM regional offices they were recently
co-located to and Saab Cars USA's field force continues to report directly
to Saab Cars USA.
(May 20, 2004)