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Jeep got them altogether in the annual
Euro Camp Jeep event in France
Euro Camp Jeep®, Europe’s largest
single-brand 4x4 customer event, will once again celebrate a
record attendance this year, as more than 1,500 customers and
650 Jeep vehicles gather in southern France for the ultimate
celebration of all things Jeep. To accommodate the growing
number of participants at this seventh annual Euro Camp Jeep,
the event will, for the first time, consist of back-to-back
programs – half of the participants will take part from June 30
to July 3 and the other half from July 4 to 7.
The event location is in one of
Europe’s most picturesque regions in France, known for its
limestone caves and the Ardèche River, which is a popular
destination for watersports enthusiasts.
Jeep aficionados, their families and
friends will flock to Euro Camp Jeep to explore a full range of
activities, including off-road driving trails, fun
vehicle-related challenges, navigation and orienteering trials
and invigorating regional drives through scenic countryside.
Non-driving activities will include canoeing, quad biking, a
Jeep clothing and merchandise shop, daily video shows, themed
dinner parties and live evening concerts.
“The growing popularity of Euro Camp Jeep is
not only a result of our impressive sales increase, but more a testimony
to owners’ passion for the Jeep brand and all it represents,” said
Thomas Hausch, Vice President – International Sales, Chrysler Group.
“Guests will be traveling from as far as Canada, Sweden, Ukraine and
China, and from a record 28 different countries. Each year the
reputation of the event grows, and more customers spread the word that
Euro Camp Jeep is not to be missed.”
Participants will also be given a privileged
look at the new Jeep Grand Cherokee, making its first appearance in
Europe with a refreshed interior and exterior. The latest Grand Cherokee
features an improved 4.7-liter V-8 engine that delivers improved fuel
economy, as well as increased horsepower and torque compared with the
engine it replaces. The Grand Cherokee also offers a host of innovative
premium amenities, such as the MyGIG™ Multimedia Infotainment System, an
advanced and flexible Hill Descent Control system providing more control
in severe off-road hill descent, a new Hill Start Assist system that
holds the vehicle automatically on steep hills for a smooth and
controlled drive-away from stop signs and traffic signals, and Trailer
Sway Control to minimize trailer sway during towing.
The Jeep Trailhawk Concept also makes
its European debut at Euro Camp Jeep. This concept vehicle had
its global premiere at the 2007 North American International
Auto Show in January in Detroit. Trailhawk merges the spectrum
of the Jeep brand by combining the core off-road features of the
new Jeep Wrangler Unlimited with the refined sophistication of
an all-new on-road, open-air concept vehicle, providing a unique
and fresh expression for Jeep.
Adding to the excitement will be two
Jeep Wrangler Unlimited vehicles that set a new world record by
climbing 6,646 meters (21,804 feet) to the rim of the world’s
highest volcano, Ojos del Salado in Chile. The achievement was
certified by Guinness World Records™.
The pair of standard equipment Jeep
Wrangler Unlimited Rubicon models maneuvered over glaciers, rock
cliffs and volcanic sand, battling through thin air,
hurricane-strength winds and extreme temperatures to break the
altitude record for a four-wheeled vehicle.
As part of the courses at Euro Camp Jeep,
off-road driving experts will offer advanced 4x4 techniques and coaching
that comply with the “Tread Lightly!” philosophy of responsible off-road
driving and protection of the environment. Participants can also learn
much more about their vehicles by talking directly with attending Jeep
engineers. A “Jeep Kids” activity area will offer adventures for younger
The success of Jeep Jamboree spawned Camp Jeep:
an annual outdoor lifestyle vacation experience launched 13 years ago
for U.S. customers. Camp Jeep, upon which Euro Camp Jeep was first
based, is held one weekend each year and offers a variety of 4x4 and
other activities to more than 7,000 participants.
(June 30, 2007)