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Prince William’s team wins Audi Polo
tournament in Ascot
On July 7, the historical Coworth Park
Polo Club in Ascot again played host to a sports event in a
class of its own. For the second time, Prince William captained
his team against a side fielded by AUDI AG’s British importer,
Audi UK, whose high-calibre players are members of the English
national team. With a final score of 3 : 2.5, Prince William’s
team was the winner of the match again. Prince William stepped
into his father’s shoes last year and immediately made his mark
in leading his team to a convincing win.
Since it was first played five years
ago, the royal match has become a highlight of the British polo
season. This year too, numerous celebrities and customers
accepted Audi’s invitation to attend. Among the prominent
spectators were Natasha Bedingfield, Jimmy Choo and Pierce
After the one-hour game and subsequent prize ceremony,
the guests celebrated well into the night. Musical entertainment
was provided by top violinist Linzi Stoppard and Rick Parfitt
Jr., son of the legendary Status Quo guitarist and himself a
rock musician through and through.
All the proceeds from the Audi Polo
Challenge are traditionally donated to charities chosen by
Prince William each year. In 2007, the receipts benefit the
three foundations Mountain Rescue, Give Them A Sporting Chance
and Household Cavalry Operational Casualties Fund.
Audi supports many social welfare
projects and views its activities in this area as an essential
component of its corporate culture.
Since 1977, the annual Christmas appeal, which was
set up by the Works Council, has given support to local welfare organisations, while AUDI AG’s involvement in the Education through
Sports programme run by the Ayrton Senna Institute has been helping
needy children in Brazil since 1999.
For the last five years, the
company has also supported the Elton John AIDS Foundation as a sponsor
to the Oscar Viewing Party auction and the “White Tie & Tiara Ball”
charity event. For these events, Elton John invites guests to his villa
in Windsor, where he auctions luxury goods with a rarity value, the
combined proceeds of the auction benefiting his Foundation.
Audi UK is now the British car industry’s
foremost sponsor in the world of polo. Indeed, polo – powerful, elegant
and sporty – embodies those attributes that also describe the Audi brand
perfectly. Besides the Audi Polo Challenge, Audi UK organises the royal
match and the renowned Gold Cup. The importer has furthermore sponsored
the English national polo team since April 2005.
July 8, 2007