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January 22, 2008

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All-New BMW X6 Named "Best Production Truck" At Eyes On Design Awards At 2008 North American International Auto Show

Woodcliff Lake, NJ - Just two days after its worldwide debut, the BMW X6 Sports Activity Coupe was named "Best Production Truck" at the EyesOn Design Awards at the North American International Auto Show (NAIAS). Held each year, the EyesOn Design Awards recognize major design achievement in the automobile industry, and recipients are selected from among all new concept and production vehicles making their debut at the Detroit show.

"We are excited to receive this prestigious award; to be acknowledged by such an esteemed panel of judges - each design masters in his own right - is an honor. As the world's first Sports Activity Coupe, the X6 is a truly innovative automobile design, as is demonstrated in the powerful presence of the vehicle," said Anders Warming, Head of Exterior Design for BMW, who accepted the award on behalf of the BMW Group. "BMW will continue to seek dynamic design concepts that push the envelope, create new market sectors and bring the automobile industry in directions it's never been before."

The BMW X6's design combines the sporting elegance of a large BMW coupe with the powerful presence of a BMW Sports Activity Vehicle, offering unique features and performance ability in a combination unmatched by any other vehicle. It offers all the DNA of a genuine BMW Sports Activity Vehicle, interpreted however, in a brand-new, extremely sporting style. Indeed, the design language of this new model is the authentic visualization of the outstanding driving characteristics offered by the BMW X6, mainly through intelligent BMW xDrive all-wheel-drive technology and Dynamic Performance Control.

Various design features typical of BMW also stand out in the vehicle's details, ranging from the BMW kidney grille to the dual round headlights optically "cut off" at the top and the powerful contour line along the side, all the way to the horizontal lines at the rear emphasizing the sheer width of the vehicle.

The EyesOn Design Awards support the Detroit Institute of Ophthalmology's mission to assist and educate the visually impaired, help preserve vision by public and professional education and support research related to the eye.

Photo: BMW

(January 16, 2007)


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