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Behind the Wheel at Chrysler : The Iacocca Legacy
by Doron P. Levin
List Price: $25.00
Our Price: $17.50
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Hardcover - 354 pages 1 Ed edition (August 1995)
Harvest Books; ISBN: 0151117039 ; Dimensions (in inches): 1.34 x 9.22 x 6.28
. |
Exposing the truth behind the fairy-tale of Chrysler's recovery under Lee
Iacocca, a reporter reveals that ""new"" models were remodeled chassis
on outmoded platforms; Iacocca spent lavishly while preaching restraint for others; and
power struggles undermined productivity. 25,000 first printing
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The 7 Laws of Business That Made Chrysler the World's Hottest Car
Company
by Robert A. Lutz
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Hardcover - 226 pages (November 1998)
John Wiley & Sons; ISBN: 0471295612 ; Dimensions (in inches): 0.91 x 9.33 x 6.30
. |
Robert A. Lutz, the hard-driving former Chrysler
president, shares his best insights for business success in Guts. Lutz tells how
he helped engineer a second comeback at Chrysler with "hard work, hard thinking and,
yes, guts." When Lutz arrived at the auto maker in 1986, all of Chrysler's cars and
trucks--except its minivans and Jeep vehicles--were outdated and boring. The company
lagged so far behind the competition that it lost $800 million one year alone. Unlike
1979, when the auto maker first experienced near financial ruin, Lutz's first year
would see no federal bailout. Lutz explains that he almost completely overhauled the
company. He reorganized engineers into cross-functioning teams, promoted individual
freedom and creativity, and attacked the bureaucracy. The results: a hot-selling Ram
pickup truck with an innovative design that boosted interior space; the popular
"LH" family sedan; the Jeep Grand Cherokee, which capitalized early on America's
love of sport-utility vehicles; and the Viper, a six-speed, high-performance sports car
that sells for half the price of its European competitors.
The son of a Swiss banker who shuttled between Wall Street and Zurich,
Lutz showed little ambition as a teenager. He didn't graduate from high school until he
was 22. It took a stint in the Marines and a hard push from his father to develop the
discipline that led to a successful international career in the car industry. He
was chair of Ford in Europe and a top official at General Motors and BMW before going to
Chrysler. Lutz also knows disappointment: Bob Eaton--not Lutz--replaced Lee
Iacocca as CEO of Chrysler in 1992. Yet, instead of pouting in defeat, Lutz stuck with the
company. He retired earlier this year, proud of his role in Chrysler's merger with
Germany's Daimler-Benz. Guts is a lively business-management book. It's the story of one
man's passion for automobiles--and how he jump-started a giant company that makes them. --
Dan Ring, Amazon |
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Powered by Honda : Developing Excellence in the Global Enterprise
by Dave Nelson, Patricia E. Moody, Rick Mayo
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Hardcover - 256 pages (March 1998)
John Wiley & Sons; ISBN: 047118182X ; Dimensions (in inches): 1.01 x 9.32 x 6.29 |
| Honda of America's competitive advantage is powered by a
potent mix of creative forward thinking and seamless follow-through. The key to the
carmaker's remarkable performance - exemplified by the radical product development that
went into the 1998 Accord - is a unique program for supply-based excellence dubbed
BP. Combining classic quality analysis and problem-solving techniques, BP
targets five strategic improvement areas: Best Position, Best Productivity, Best
Product, Best Price, and Best Partners. It boils down to a philosophy-driven
initiative grounded in developing, rather than leveraging, excellent suppliers, and it is
a tenet that has enabled the automobile manufacturer to build a strong supply base whose
partners consistently deliver zero ppm defects, with to-the-minute on-time deliveries, at
very competitive costs. BP has revolutionized the way Honda and other companies increase
market share and raise performance levels, and it can be applied to virtually any type of
organization - including yours. To illustrate how you can effectively integrate BP into
your business structure, Powered by Honda presents a detailed blueprint of all its tools
and techniques, taking you step by step through a typical 13-week BP project.
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