Automotive Intelligence

News of November 16, 1999


 


Page 2 of 4
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Ford Announces European Engine Plant Restructuring And A New Global Engine Family
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COLOGNE, Germany, Nov. 12, 1999 - Ford Motor Company today announced that it intends to consolidate engine production at three of its key European manufacturing operations as part of a global strategy to improve efficiency. The Ford manufacturing facilities, in Cologne, Germany; Bridgend, United Kingdom; and Valencia, Spain will take lead roles in future engine production, including an important new family of four-cylinder engines.
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"Ford is focused on optimizing operational efficiencies by fully exploiting the production capacities of our modern European manufacturing plants," said Ford of Europe Chairman Nick Scheele. "Consolidation and improved efficiency allow us to maximize return on investment and to optimize our fixed cost structure. The end result is better value for our customers and shareholders. Playing key roles in Ford's future petrol engine production plans are the plants in Germany, United Kingdom and Spain:

SCHEELE_Nick_V-sm.jpg (30468 Byte)

Ford of Europe Chairman Nick Scheele

Photo: Ford

Ford's Cologne Engine Plant has been designated as the lead global source of Ford's 4.0-litre V6 OHV/SOHC engine family, which powers the world's most popular sports utility vehicle, the Ford Explorer. Ford anticipates achieving record levels of V6 production in 1999 of more than 500,000 units. Overall, the company has committed to ongoing investment of $400 million in its Cologne manufacturing base. The Bridgend Engine Plant in South Wales is to become the sole European source of Ford's Zetec-SE four-cylinder engine. Zetec-SE engine production, currently shared with the Valencia Engine Plant, will be expanded to 700,000 units. This will require an additional $30 million investment which follows more than $350 million invested at Bridgend in the last three years. In addition, Bridgend will continue to produce V8 engines for Jaguar.

The Valencia Engine Plant has been selected as sole European production source for a new family of Ford four-cylinder engines. Ford will invest in the range of a quarter of a billion dollars to convert the state-of-the-art Valencia engine manufacturing facility – now producing 290,000 Zetec-SE engines annually - to produce the new engine, which is expected to deliver class-leading quality, technological versatility and environmental performance. The engine is being developed by Ford Powertrain Operations in cooperation with engineers from Mazda Motor Corporation. The Valencia plant will have a capacity of 700,000 units per year of the new global inline engine.

The decision ends speculation over which location would be chosen to produce the new engine family. "This approach represents a positive development for all three plants. It minimizes the fixed costs required for the new engine family and this contributes towards Ford's overall competitiveness resulting in an excellent product offering to the consumer" Scheele said.

 

Porsche to make new sports utility vehicle in Leipzig
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New plant – 100 million German mark investment – 260 new jobs – "Made in Germany" policy
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Stuttgart - Dr. Ing. h.c. F. Porsche AG is to produce its forthcoming sport and off-road utility vehicle in a purpose-built new plant in the Eastern German city of Leipzig. More than 100 million German marks are to be invested in the site, buildings and machinery. This project will also create about 260 jobs. The new Porsche model line will be assembled and undergo final quality inspection at this new facility.

The Leipzig plant will form part of the linked production scheme also comprising the main Porsche factory in Stuttgart-Zuffenhausen and the VW plants in Bratislava, Braunschweig and Hanover/Wolfsburg. Sheet-metal pressings will come from Hanover or Wolfsburg, axle and suspension components from Braunschweig, and the bodyshell will be built and painted in Bratislava. More of the added value of this new Porsche SUV than before will be contributed by system suppliers, who will for the most part also be situated in Germany.

The engine, the heart of this new and versatile model, will be produced in Zuffenhausen, where the Boxster and 911 sports cars and their engines are manufactured. This will not only enhance the performance potential of Porsche’s main plant but also help to secure the employment situation there. Work will commence on building the Leipzig factory in the autumn of this year, with the first vehicles due to leave the assembly lines by the end of 2001. It is intended to launch the new Porsche sports utility vehicle in 2002, and the Stuttgart-based company, which has invested more than a billion marks in this new vehicle project, aims to sell more than 20,000 units annually throughout the world.

The linked production scheme involving the Leipzig and Zuffenhausen facilities and various VW plants also offers Porsche every opportunity for producing its new utility vehicle within an optimum cost framework and offering it on competitive terms to the international market. Leipzig is in a favorable position in terms of transport logistics on the axis extending from Bratislava to the seaports of Emden and Bremerhaven. It is planned to export more than two-thirds of Porsche’s SUV production, with the majority of these vehicles destined for the North American market.

The "virtual production plant" concept that Porsche has already realized so successfully for the Boxster in cooperation with a Finnish associate company, will be re-interpreted on a larger scale when production of the new sports utility vehicle gets under way in Leipzig and the resources offered by the VW linked production scheme are utilized. This too will mean new growth potential for Porsche without significantly increasing its production overheads.

Porsche announced in July this year that in addition to its current Boxster and 911 model lines it was planning to manufacture and sell a "Sports Utility Vehicle" (SUV) with permanent four-wheel drive. In this market segment, the only one worldwide which is still expanding strongly, Porsche is confident that the SUV will give it the necessary operative freedom for further economic development. The Porsche sports utility vehicle is to be built on the same platform as the corresponding model from Volkswagen AG. However, the two products will be entirely different in character. Development work on both of them is being led by Porsche and is concentrated on its Research and Development Center in Weissach, Germany.

Porsche’s Chief Executive sums up as follows: "Zuffenhausen is not the only Porsche location that will profit from our new sports utility vehicle. This joint project has created about 300 new jobs in Weissach for highly qualified engineers, and is having the same effect at our German suppliers. We at Porsche are proud that our new SUV project is making a worthwhile contribution towards improving Germany’s ability to compete still further, demonstrating its innovative skills and thus making it more attractive when exposed to international comparison."

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