. Nissan Announces New Light Commercial Vehicle
Division
GARDENA,
Calif. - Nissan North America, Inc., today announced that
effective February 1, it will create a new division responsible
for the sales and marketing of light commercial vehicles
(LCV) and fleet sales in the United States.
NNA’s Light
Commercial Vehicle and Fleet Division will develop products,
service and sales and marketing strategy for LCVs and Fleet.
The strategy will determine specific market segments, introduction
dates and manufacturing sites.
“The new LCV lineup
is a major part of Nissan’s future profit and volume plans for the
U.S.,” said Jed Connelly, Senior Vice President, Sales and Marketing
for NNA. “A dedicated division will help us meeting the specific
needs of the American LCV customers, both in terms of products and
services.”
Heading up the
new division will be Mike Hobson, Director, LCV and Fleet. Hobson
joined Nissan in 1991. Since then, he has held a number of positions
including C&I manager, truck model line manager, and he has held
various marketing positions at Nissan Motor Acceptance Corp., Nissan’s
captive finance company in the United States. Hobson will report
directly to Connelly.
This move is part of a
global Nissan strategy aimed at fostering its LCV business. LCVs are one
of the four key breakthrough areas identified by Carlos Ghosn, President
and CEO of Nissan Motor Co., Ltd., and his team to achieve the objectives
of the three-year NISSAN Value Up Plan. Nissan aims at selling 434,000 LCV
units globally in FY 2007, and attaining an 8% operating profit margin.
