Buick Evolves Global Design Inspiration into Invicta Show Car

BEIJING – The sleek Buick Invicta show car revealed here in conjunction with Auto China 2008 is Buick’s strongest statement yet of its deliberately international plans. The four-door midsize sedan with a coupe-like roofline presents bold direction for Buick’s new generation of vehicles in the world’s two biggest automotive markets – the United States and China.

Invicta has evolved from Buick concepts such as the 2004 Velite convertible and 2007 Riviera coupe, both of which received accolades for their thoroughly modern adaptation of classic Buick themes. Invicta was designed collaboratively by GM centers of expertise in Warren, Mich. and Shanghai, China. The name, which is Latin for “invincible,” returns to Buick after a 45-year hiatus in the United States.

“Buick's global appeal created an opportunity for GM Design Centers to elevate our collaboration to new levels. Using our virtual reality centers in Warren and Shanghai, designers fused the best ideas from both cultures during the development of the Invicta," said Edward T. Welburn, vice president, General Motors Global Design. "The result will set a new design standard for Buick, and it couldn't have been achieved by one studio working in isolation. The Invicta represents another significant design milestone in Buick's history."