May 06,
2008
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GM to Reduce Full-Size Truck
Production
DETROIT – GM announced today that
it is eliminating one shift of production at its full-size
pickup truck assembly plants in Pontiac, Mich.; Flint, Mich.;
and Oshawa, Ontario; and its full-size SUV assembly plant in
Janesville, Wis. The decisions were made to bring production
capacity more in line with market demand.
Under this plan, approximately
88,000 units of full-size pickup and 50,000 units of full-size
SUV production will be removed from GM’s North American
production capacity for the remainder of the 2008 calendar year.
Based on current plans, the shift
reductions will be effective on the following dates:
-
Flint Assembly (Heavy Duty
Chevrolet Silverado and GMC Sierra) – July 14
-
Janesville (Chevrolet Tahoe
and Suburban, GMC Yukon, Yukon XL) – July 14
-
Pontiac Assembly (Chevrolet
Silverado, GMC Sierra) – July 14
-
Oshawa Truck (Chevrolet
Silverado and GMC Sierra) – September 8
The full-size pickup truck and
full-size SUV segments have softened for the entire industry –
down 15 and 26 percent, respectively, through the first quarter
of 2008. Nonetheless, GM remains the segment leader in both
instances, with nearly 40 percent share of full-size trucks and
more than 63 percent share in the full-size SUV market.
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“With rising fuel prices, a
softening economy, and a downward trend on current and future
market demand for full-size trucks, a significant adjustment was
needed to align our production with market realities,” said Troy
Clarke, president GM North America. “This is a difficult move,
but we remain committed to retaining and growing our leadership
position in the full-size truck market.” |
Clarke noted that with the market
shifting toward cars and crossovers, GM is seeing strong sales
of the new Chevrolet Malibu, Cadillac CTS, Chevrolet Cobalt,
Pontiac G6, Chevrolet Impala, Buick Enclave and GMC Acadia. He
added that the company is continuing to explore options to
increase car and crossover production, but there are no changes
to car production at this time.
The full-size truck production cuts will
result in lower staffing requirements at all four plants, and those
details will be worked out over the next several weeks with the UAW and
CAW.
(April 28, 2008)
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