AUDI AG strengthens its position in South East Asia

Ho Chi Minh City - Yesterday’s opening of the first Audi dealership in Ho Chi Minh City (Saigon) marked the Ingolstadt-based company’s official entry into the Vietnamese market. By launching its sales programme in Vietnam, AUDI AG is reinforcing its position in the region, where the brand is currently scoring its highest growth rates.

“The developing markets of South East Asia represent a great opportunity for us,” said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales. “This year we’ll sell around 40 percent more cars than in 2007. For the next few years I anticipate constantly high growth rates of 20 to 30 percent in the region.”

In 2007 the brand with the four rings sold 1,390 automobiles in South East Asia. In Vietnam, Audi is venturing into one of the region’s most dynamic economies: The economic boom of the past few years has been especially beneficial to the premium market in Vietnam, which experienced a disproportionately high growth rate. Audi’s most important location in South East Asia to date has been Singapore, where AUDI AG is represented by a wholly owned National Sales Company.