Chrysler Group LLC and Fiat S.p.A
Highlight Mopar® at 2011 Bologna Motor Show Expansion of Mopar Brand
Continues
"Moparized" Jeep Wrangler and Fiat 500 Two
Accessorization Stations in Fiat Group exhibit How do you say "Mopar or
no car" in Italian?
AUBURN HILLS, Mich. - Mopar is racing
overseas to showcase its latest accessories at the 2011 Bologna Motor
Show which takes place Dec. 3 – 11, further enhancing its partnership
with Fiat S.p.A. Building on Mopar's concept of accessorizing vehicles
at auto shows, the company will showcase a "Moparized" Jeep Wrangler and
Fiat 500. "With more than 280,000 parts and accessories distributed in
more than 120 countries, Mopar has a significant global presence," said
Pietro Gorlier, President and CEO of Mopar. "Through our partnership
with Fiat, we will continue to expand our reach and fully leverage our
service, parts and customer-care brand throughout the world.
Jeep Wrangler is already one of our most
accessorized vehicles," said Gorlier. "Through the Mopar-Fiat
partnership, we want to have the same accessorization success for the
Fiat 500, which is the perfect canvas for personalization." For each of
the two vehicles, Accessorization Stations will be staged at the Fiat
Group Automobiles Parts and Service stand. Every two hours, mechanics
will transform a Jeep Wrangler and Fiat 500 into fully accessorized
vehicles. In addition, attendees may frame sections of display vehicles
with an iPad2 and see what the vehicle would look like with different
accessories. Visitors may also put on a special virtual reality viewer
and experience 360-degree views of fully accessorized vehicle interiors.
"Moparized" Jeep Wrangler and Fiat 500
A "Moparized" Jeep Wrangler will be on
display and feature the following accessories:
premium front and rear off-road bumpers
tubular half doors two-inch lift kit side steps low-restriction muffler
alloy wheels winch soft top snorkel fuel-cap cover spare tire cover A
Fiat 500 will also be on display and include the following accessories:
Rear carrier system 16-inch alloy wheels
500 badge on lateral moulding Chrome A-bar Chrome bonnet hood spear
Front and rear chrome moulding Carbon mirror cover Chrome plate Italian
badge Abarth spoiler Mopar-First Features .
Mopar has introduced numerous
industry-first features including:
Camper trailers: first to introduce
off-road camper trailers Vehicle-information apps: first to introduce
smartphone vehicle-information applications, a new channel of
communication with consumers Electronic owner manuals: first to
introduce traditional owner manuals in a DVD and brief user-guide format
Electronic Vehicle Tracking System (EVTS): first to market with a new
interactive vehicle tracking device that sends owner a text when vehicle
is driven too fast or too far based on pre-set parameters 2011 Mopar
Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10
drag-race package car Wi-Fi: first to offer customers the ability to
make their vehicle a wireless hot spot WiTECH: first to support vehicle
diagnosis and software updates leveraging off-the-shelf personal
computers and a dedicated wireless tool network
