Ford:
All New F150 2004
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"Our vision was to forge a new direction for the
market, building decisively on Ford's Tough Truck heritage and
creating a product that would alter the expectations of pickup
customers. The new F-150 does that with the courage of a leader,
launching a new era of Built Ford Tough."
Chris Theodore, Vice President - North American
Product Development, Ford Motor Company
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WHAT'S NEW FOR 2004
Even tougher - F-150's
fully boxed frame is approximately nine times stiffer torsionally than
its predecessor, providing the foundation for improved durability, driving
dynamics, and ride refinement and quietness. With a maximum tow rating
of 9,500 pounds and maximum payload capacity of 2,900 pounds, the new
F-150 is the most capable full-size pickup under 8,500 pounds.
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New interiors -
Custom environments have been developed for each series. The initial
"wow factor" is supported by substance that makes F-150 a pleasure over
the long run.
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More spaciousness
- Regular Cab and SuperCab models have a passenger compartment that
is 6 inches longer, providing more space inside for occupants and their
gear. For SuperCab models, that extra length means increased rear-seat
comfort for three adults in the rear seat. For Regular Cab, it means
13 inches of secure storage space behind the seat.
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Easy access
- Reflecting consumer demand for ease of access for people and
cargo, Regular Cab models feature new, class-exclusive access
doors that open up new stowage possibilities behind the seat.
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New engine technology
- Ford's new 5.4-liter, 3-valve Triton™ V-8 engine produces 300 peak
horsepower, a 15-percent improvement over the previous award-winning
5.4-liter engine, along with improvements in low-speed and peak torque
and greater fuel efficiency. Smooth, quiet and refined, it also contributes
to the quieter cab environment.
Stronger stance and
style - The new F-150 features an all-new design, with a bold exterior
shape that reflects Ford truck toughness and capability. The refined
interiors take the full-size pickup to a new level of comfort and refinement.
Superior driving experience
- Tremendous attention to detail and engineering advancements -- such
as the new outboard rear shock absorbers and wider rear leaf springs
-- have been applied to the chassis of the F-150 to deliver a confident,
capable driving experience.
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Safety - The new
Occupant Position Sensing technology for the first-row passenger makes
the 2004 F-150 a strong choice for safety. It exceeds rigorous new federal
safety standards for air bag and offset crash performance.
Cargo capacity -
The new F-150 cargo box is more than 2 inches deeper, with greater cargo
volume. Plus, a class-exclusive new standard Tailgate Assist feature
helps owners of all statures more easily open and close the gate.
F.150
Models
Now, as it celebrates more
than 85 years of truck experience and 55 years of legendary F-Series
accomplishments, Ford is again redefining America's truck. The all-new
2004 Ford F-150 creates a bold first impression as it extends Ford's
tradition as America's Tough Truck leader. It creates an even bigger
lasting impression when its doors are opened to reveal a revolutionary
interior design with refinement, comfort and spaciousness unparalleled
in a truck.
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Ford pioneered the pickup,
gave it the first V-8 engine and Crew Cab and went on to create a brand
that is synonymous with truck leadership. Tough, capable and powerful,
the F-Series has been the best-selling full-size pickup for 26 years
as of January 2003 and the nation's favorite vehicle for 21 years running.
The Ford F-Series is America's truck.
F-150 now offers the industry's
widest variety of body and trim configurations. Customers can specify
the pickup box according to load length and box style, with more choices
than ever before. Additionally, all cab configurations now feature four
doors for ease of access. The lineup includes:
Three
cab choices
Regular Cab, a single row of
occupant seating and rearward-swinging access doors that reveal a behind-seat
stowage area up to 13 inches wide.
SuperCab, a two-door extended
cab version featuring a second row of seating accessed by two rearward-swinging
doors.
SuperCrew, a crew cab that features
two rows of seating and four forward-swinging full-size doors.
Three
box lengths and two box styles
Eight-foot, 6 1/2-foot, and
51/2-foot box lengths are offered. In addition, the F-150 SuperCab 5
½- foot box is a new offering and a full-size pickup truck exclusive.
Two different box styles, Styleside
and Flareside, are available.
The
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F-150 XL
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The XL personifies
the pickup's role in building America. It is the workhorse truck
that gets the job done, and can get down and dirty with hose-out
floor functionality. The XL is available
in both Regular Cab and SuperCab models with a choice of vinyl
or cloth interior.
The Regular Cab configuration
is equipped with Ford's new rear access doors, which open up
a more spacious area behind the 40/20/40 split-bench seat for
stowage. The XL boasts a bold, forthright grille design; tailgate-assist;
and larger, standard 17-inch steel wheels.
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New features also
include standard tilt steering wheel and a center display system
in the instrument panel.
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F-150 STX
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The F-150 STX provides
work truck capabilities in a sporty, stylish package. STX, powered
by the 4.6-liter Triton™ V-8 engine, is available in Regular
Cab or SuperCab body styles and features body-color bumpers
and 17-inch sporty cast aluminum wheels.
STX comes equipped with
a standard 61/2 -foot Styleside or an optional Flareside box,
and the SuperCab model also offers a 51/2 -foot Styleside box
option.
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Owners
of the new STX can opt for an available audiophile sound system
with AM/FM radio and 6-disc CD changer with subwoofer.
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F-150 XLT
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Versatile enough
to carry people and cargo, the XLT series is ideal for a wide
array of uses - ranging from hauling to recreation. XLT is available
in all cab variations and, depending on cab choice, all three
Styleside box lengths and Flareside configurations are available.
XLT features an optional
Silver two-tone paint finish, unique grille treatment and standard
17-inch cast aluminum wheels.
Premium cloth is featured
on the standard 40/20/40 split-bench seat or optional dual captain's
chairs, and a chrome instrument panel accents add distinction.
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The XLT features Ford's new overhead rail system and foglamps
on 4x4 models. For SuperCab and SuperCrew models, XLT's standard
second-row power windows are a segment first.
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F-150 FX4
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The new FX4 is aimed
at outdoor enthusiasts who believe four-wheel-drive capability
is a critical lifestyle element. It combines off-road capability
with a bold and distinctive individual statement. FX4 models
are available in Regular Cab, SuperCab and SuperCrew body styles.
Customers have a choice of box configurations: 61/2-foot
Styleside, 61/2-foot Flareside or the new 51/2-foot Styleside,
depending on cab choice. New optional
18-inch machined cast aluminum wheels, body-color bumpers, a
distinctive grille and a new available Dark Shadow Gray lower
two-tone exterior paint treatment complete the package.
Inside, FX4 has unique
"warm steel" accents on the instrument panel, center console,
doors and steering wheel. Its aircraft-inspired instrument cluster,
"carbon mesh" accents and chrome-ringed air registers further
refine the look.
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Optional
captain's chairs can be specified in either sporty cloth or
sporty leather, and come with a segment-first, flow-through
center console with floor shifter.
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F-150 Lariat
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The ultimate in
truck refinement, the F-150 Lariat combines truck toughness
and comfort, geared to buyers who view their trucks as a reward
for achievement. Lariat owners use their trucks for a multitude
of purposes from everyday driving and road trips, to towing
boats or travel trailers. Many depend on their trucks for towing
but want comfort and refinement. The Lariat features optional
premium heated dual power leather captain's chairs with the
unique flow-through console and floor shifter or a standard
40/20/40 leather split bench seat.
The instrument panel
and center console contain finely crafted stitched surfaces
in Medium Pebble or Ebony, augmented by woodgrain touches on
the doors and instrument panel center stack. Lariat's instrument
cluster also is unique, with cream-colored gauges ringed in
chrome to complement the chrome-ringed air registers and chrome
door handles.
The steering wheel has
built-in controls for key audio and climate control functions.
Other special Lariat features include an in-dash message center,
electronic automatic temperature control and power-adjustable
memory seats and pedals.
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An available Beige
lower two-tone paint treatment, chrome bumpers and a unique
grille, along with 18-inch bright aluminum wheels accentuate
the exterior.
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