This Week:

• New Cadillac Two Seat Roadster Named The XLR
  .

• With the unveiling of its new concept car at the 2001 Frankfurt Motor Show, Renault takes the automotive dream one step further
  .

• BMW webTV for IAA
  .

• All-New Ford Fiesta Debuts At Frankfurt
  .

• DaimlerChrysler to Present Its Vision of "Accident-free Driving" at the IAA
  .

• New Thunderbird to be Unveiled by Ford Motor Company at September Society of Automotive Engineers
  .

• Lexus Signs Automotive Advertising Deal With Edmunds.com
  .

• Etkin Named Developer For GM Property In Livonia
  .

• PSA Peugeot Citroën Launches €1 Billion Bond Issue
  .

• Ford Reaches Agreement With Covisint To Develop Supplier Portal
  .

© 1998 - 2001 Copyright & 
Disclaimer
Automotive Intelligence,
www.autointell.com
All Rights Reserved .
For questions please contact
editor@autointell.com  

News of  September 03, 2001

All-New Ford Fiesta Debuts At Frankfurt

Ford Fiesta

Photo: Ford

FRANKFURT – Ford's fresh, new face of small-car form and function – the all-new Fiesta – will be unveiled at the 2001 IAA Frankfurt Motor Show. 

Packaged for enjoyment, the new Fiesta concentrates on what matters most to Europe’s small-car customers.  Space.  Style.  Safety.  Value. Driving quality. And Ford hasn’t forgotten that fiesta means fun and sociability. Fiesta’s new face was revealed by David W. Thursfield, chairman, president and chief executive officer of Ford of Europe, and Martin Leach, Ford of Europe’s vice president of product development.“This new Fiesta is proof of our commitment to the small-car segment and important to our business,” Thursfield said.  “It’s part of what’s making our transformation in Europe so successful.”

On sale early in 2002, Fiesta will be manufactured at Ford’s Cologne, Germany, small-car assembly plant and in a flexible production facility in Valencia, Spain – two of the most modern production facilities anywhere in the world. 

 Fiesta's contemporary design incorporates Ford’s acknowledged vehicle dynamics expertise while creating a new standard for small-car driving quality.  Innovations like its new Intelligent Protection System of dual-stage front air bags, similar to those fitted to the all-new Ford Mondeo, extends Fiesta’s reputation for safety, dependability and value even further.

“The new Fiesta is the first in a new generation of Ford small cars,” Leach said. “It will be followed in rapid succession by three additional new Ford small car products between now and early 2003.  Ford is serious about being a small car leader.”

(September 4, 2001)

[Homepage] [ News] [ Companies] [ Management] [ Publications] [ Events] [ Careers]
[Services] [Discussion] [ Guestbook] [ Search]