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April 11, 2007

This Week:




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Premiere in the USA Picture perfect: The Audi A5 in New York

Photographer GABO staged and photographed the Audi A5 in Italy in the style of a road movie. On 3 April, on the eve of the New York Auto Show, the extraordinary photos of the new coupé were on display for the first time at the Audi Forum New York – some in colour, others in black and white; some in high definition, others coarse-grained.


“When I photograph a car, I’m not just documenting its appearance. In my work I try to capture its personality and express emotions,” explained GABO.

The Audi A5 and S5, which will be unveiled for the first time in the USA, were another premiere at the private viewing. An exclusive concert by English jazz musician Jamie Cullum ensured a feel-good atmosphere at the event. Exquisite creations by celebrity chef David Bouley were another highlight greatly enjoyed by the guests.




In the limelight, however, was the new coupé – for chief designer Walter de’Silva the “most beautiful car” that he has ever designed. And, of course, GABO’s varied works of art: “For Walter de’Silva, designing a car is art. That’s why I had to photograph the A5 as if it were an objet d’art. Hence the photos tell a love story starring acting couple Natalie Wörner and Robert Seelinger – a road movie about cars, food, design, fashion, architecture and life in Italy

All Photos: Audi

(April 5, 2007)

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