Premiere in the USA Picture perfect: The
Audi A5 in New York
Photographer GABO staged and
photographed the Audi A5 in Italy in the style of a road movie.
On 3 April, on the eve of the New York Auto Show, the
extraordinary photos of the new coupé were on display for the
first time at the Audi Forum New York – some in colour, others
in black and white; some in high definition, others
“When I photograph a car, I’m not just documenting its
appearance. In my work I try to capture its personality and
express emotions,” explained GABO.
The Audi A5 and S5, which will be
unveiled for the first time in the USA, were another premiere at
the private viewing. An exclusive concert by English jazz
musician Jamie Cullum ensured a feel-good atmosphere at the
event. Exquisite creations by celebrity chef David Bouley were
another highlight greatly enjoyed by the guests.
In the limelight, however, was the new coupé –
for chief designer Walter de’Silva the “most beautiful car” that he has
ever designed. And, of course, GABO’s varied works of art: “For Walter
de’Silva, designing a car is art. That’s why I had to photograph the A5
as if it were an objet d’art. Hence the photos tell a love story
starring acting couple Natalie Wörner and Robert Seelinger – a road
movie about cars, food, design, fashion, architecture and life in Italy