Nissan Cube Custom-Design at the Tokyo
Midtown 21_21 Design Sight
New Facility To Spearhead Innovations
In Design For The Future
Nissan will participate in the new
21_21 Design Sight, scheduled to open today at Tokyo’s latest
urban development project “Tokyo Midtown”, by showing off a
unique CUBE custom-designed vehicle. The unique design produced
by the Nissan Design Center (NDC) is modeled from the CUBE
compact car that is currently available in the market.
The CUBE custom-design reflects the
evolving trends and emerging concepts in automotive design – it
is innovative in its originality and contemporary design. The
design team maintained the design cues from the CUBE’s signature
boxy form and asymmetric proportions to create a bold new look
that fits perfectly with its surrounding space and environment.
The two CUBE custom-design cars were
designed with a functional purpose in mind – one as a “21_21Q
FOODS” cart serving refreshments and snacks, while another
“21_21Q GOODS” will offer premium goods and souvenirs. The logos
on the CUBEs were specifically created by graphic designer, Taku
Sato, one of the three directors of 21_21 Design Sight.
The CUBE custom-design represents the
first attempt by the NDC to remodel a new and original design
based on a vehicle that is already in the marketplace. Nissan
continues to seek more collaborative opportunities in exploring
new frontiers in automotive design.
21_21 Design Sight was conceptualized as a
research center for design innovation. The objective was to share views
and ideas from various creative partners involved in design, from
designers to companies, craftsmen, engineers and consumers. 21_21 Design
Sight hopes to launch a movement to generate greater interest and
appreciation in design.