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.December 18, 2003
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Mitsubishi Motors, Chrysler Group Leverage Global Alliance to Bring All-New, Mid-Sized Pickup Trucks to North America


New Trucks to Share Technology and Assembly Line

Auburn Hills, Mich. - The Chrysler Group of DaimlerChrysler AG and Mitsubishi Motors North America, Inc. (MMNA) announced their plans to produce mid-sized pickup trucks at the Chrysler Group's Warren (Mich.) Truck Assembly Plant. While the two vehicles will share technology, they will be distinctly different in design to appeal to each brand's customers.

Production will begin later next year on the Dodge Dakota. Mitsubishi Motors, extending its growing product line in the United States and Canada, will re-enter the competitive pickup segment in the 2005 calendar year.

 

"This project marks another milestone in DaimlerChrysler's alliance strategy," said Eric Ridenour, Executive Vice President - Product Development of the Chrysler Group. "Ultimately, this will allow us both to reduce development, production times and costs while adding to our respective portfolios with distinctly different, high-quality products."

"We are excited to expand our product offering with this new pickup, and at the same time, leverage our alliance with DaimlerChrysler to provide even greater value for our customers," said Finbarr O'Neill, Co-chairman and CEO of MMNA.

Each truck model will showcase a design signature reflective of the individual brand character. Mitsubishi Motors Design Studio in Cypress, Calif., and the Chrysler Design Studio in Auburn Hills, Mich., are each responsible for their unique models. Additional product, production and sales details will be announced later.

The project is one of many alliance projects between DaimlerChrysler AG and Mitsubishi Motors in the areas of research, development, procurement, production, marketing and sales.

(Dec 16, 2003)


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