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.November 26, 2003
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BMW Group Strengthens Brand Management Teams
 

Munich - Now that the BMW Group has successfully expanded its portfolio to include MINI passenger cars and ROLLS-ROYCE Motor Cars in addition to BMW passenger cars, Sports Activity Vehicles, and motorcycles, the management of the three brands is now being strengthened. As of January 1, 2004, the Company is appointing a separate manager for each, under whose leadership, all the relevant marketing functions will be grouped together.

In the new organization, Torsten Müller-Ötvös (43) will take over responsibility for the BMW brand. Dr. Kay Segler (48) will be assigned to the MINI brand and Howard Mosher (56) will handle ROLLS-ROYCE Motor Cars. Müller-Ötvös will also be in charge of central marketing functions for the BMW Group.

 

As they exercise these functional responsibilities within the BMW Group, the three managers will report to Dr. Michael Ganal, Member of the Board of Management of BMW AG responsible for Sales and Marketing.

Once the reorganization has been completed, Karl-Heinz Kalbfell (53), head of Central Marketing within the BMW Group, will take over the sales organization for Asia, Africa, Eastern Europe and the Pacific, effective July 1, 2004. He succeeds Lüder Paysen (59), who is retiring.

(November 21, 2003)


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