.November
26, 2003
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This Week:
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BMW Group Strengthens Brand Management Teams
Munich - Now
that the BMW Group has successfully expanded its portfolio to include MINI
passenger cars and ROLLS-ROYCE Motor Cars in addition to BMW passenger
cars, Sports Activity Vehicles, and motorcycles, the management of the
three brands is now being strengthened. As of January 1, 2004, the Company
is appointing a separate manager for each, under whose leadership, all the
relevant marketing functions will be grouped together.
In the new
organization, Torsten Müller-Ötvös (43) will take over responsibility
for the BMW brand. Dr. Kay Segler (48) will be assigned to the MINI brand
and Howard Mosher (56) will handle ROLLS-ROYCE Motor Cars. Müller-Ötvös
will also be in charge of central marketing functions for the BMW Group.
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As they
exercise these functional responsibilities within the BMW Group, the three
managers will report to Dr. Michael Ganal, Member of the Board of
Management of BMW AG responsible for Sales and Marketing.
Once the
reorganization has been completed, Karl-Heinz Kalbfell (53), head of
Central Marketing within the BMW Group, will take over the sales
organization for Asia, Africa, Eastern Europe and the Pacific, effective
July 1, 2004. He succeeds Lüder Paysen (59), who is retiring.
(November 21,
2003)
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