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Toyota Motor Company, Japan
Toyota Motor Corporation is the third largest automaker in the world and produces a full range of model offerings - from minivehicles to large trucks. Global sales of its Toyota and Lexus brands, combined with those of Daihatsu and Hino, totaled 5.94 million units in CY2001. As of March 2002, besides its 12 own plants in Japan, Toyota has 54 manufacturing companies in 27 countries/locations, which produce Lexus and Toyota-brand vehicles and components, employs 215,000 people worldwide (on a consolidated basis), and markets vehicles in more than 160 countries.
Automotive business, including sales finance, accounts for more than 90% of the company's total sales, which came to a consolidated ¥13.4 trillion (US$108.3 billion) in the fiscal year to March 2001. Toyota also has a growing portfolio of diversified operations, with ventures in telecommunications, prefabricated housing and leisure boats. Toyota's Lexus- and Toyota-brand vehicles rank among the world's highest-quality cars in third-party surveys of customer satisfaction. Using such success as a springboard, Toyota is pursuing a policy of sustained development through innovation and strong R&D to develop automobiles that are greener, safer and more fun to drive. The Toyota Production System has become the basis for highly efficient "lean" manufacturing in industries worldwide. To guide the continuing evolution of Toyota's worldwide operations, in April 2001 Toyota compiled a set of common values, beliefs and business methods - in the "Toyota Way" booklet. Furthermore, in January 2002 Toyota began operating the Toyota Institute, an internal organization that acts to nurture the growth of a global workforce who can share the "Toyota way". Overseas, the city of Kolin in the Czech Republic was chosen in December 2001 as the location for Toyota's joint venture with PSA Peugeot Citroën, S.A. In Poland, transmission production will begin in the spring of 2002, and, in the second half of the year, passenger car production will start in Tianjin, China. Toyota has always considered the environment a vital management issue and has made concerted efforts toward its conservation, including the introduction of several environment-friendly vehicles. In 2001 Toyota launched the Estima Hybrid minivan and the Crown mild hybrid luxury sedan in Japan - following the road opened by the Prius in 1997. These three hybrid vehicles together have so far achieved worldwide cumulative sales of more than 93,000 units as of January 2002. Regarding fuel cell vehicles, Toyota began public road tests in Japan and the United States in 2001, and Toyota hopes to undertake a limited sales release of such vehicles in the Japanese market by the end of 2003.
* Financial Year (April - March) Source : Toyota Motor Company
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