Photo: DaimlerChrysler

"Bramalea built its one-millionth large car in January 1997," Plant Manager William A. Wolf told the group gathered at the Plant. "It took four and a half years to produce our first millionth, but only three-and-a-half to build our second. This significant milestone reflects the continuing high level of global market demand for the great family of full-sized sedans – Concorde, Intrepid, LHS and 300M – built at Bramalea Assembly."

Special guests at today's ceremony included, besides Mr. Wolf, CAW Local 1285 Plant Chairperson Duane Reay and R. M. (Larry) Latta, Vice President – Sales and Service, DaimlerChrysler Canada. "Exactly eight years ago last week – on June 30, 1992 – Chrysler launched a whole, new generation of cars in this plant," Mr. Latta said. "With their breakthrough 'cab-forward' design, the 1993 Chrysler Concorde and Intrepid set new world standards in stunning exterior styling and interior roominess.

"In 1997, there was another celebration when Bramalea launched the totally redesigned, second-generation Concorde and Intrepid. "From the get-go, these cars have won wide acclaim from automotive writers, and from the North American car-buying public. They've garnered nearly every major award in the business, including Motor Trend Magazine's 'Car Of The Year'; Car & Driver Magazine's 'Ten Best', and the Automobile Journalists Association of Canada's 'Car Of The Year'.

"Awards the vehicles have won include: When production for the 2000 model year ends on July 7, the plant will have produced 347,108 cars, seven thousand more than the plant's 1999 model run. The three million square foot facility is the sole producer of Chrysler/Dodge Intrepid, Chrysler Concorde, LHS and 300M for the world.

(July 5, 2000)