Infiniti's New Chinese Market Strategy
By Jorvan From:
"The Chinese market is playing a more
and more important role in the world auto market, especially to
Infiniti, the premium unit of Japanese automaker Nissan." Said
vice president of Nissan recently.
Compared with Lexus and Acura, Infiniti
is a new comer in the Chinese Auto Market.
As one of the top three premium brands
in Japan, more than 95% of Infiniti models are sold in North
America. In recent years, the U.S. market has been sluggish,
especially in the high-end market. Last year, Infiniti had sales
of 120,000 units, a decrease of 20,000 units compared to that of
However, in the booming Chinese market,
Infiniti's sales remain flat, even though they have introduced
several new models into the market.