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Greenpeace demonstrates at Porsche. The ”King of Climate Pigs” took it with humour
For the first time in the history of
the company now going back almost 60 years, Dr. Ing. h.c. F.
Porsche AG in Stuttgart received a visit today from Greenpeace.
The company took the opportunity to welcome the environmental
organisation with a big poster proudly stating “Done It!
Greenpeace Demonstration at Porsche. Now We Have Really Made
It!” rolled out at the entrance to Porsche’s Home Plant in
Zuffenhausen as a particularly warm sign of appreciation.
Greenpeace accused the
company of building cars they claimed to be "climate pigs".
Porsche vehemently rejected this accusation and informed the
activists that less than 12 per cent of all exhaust emissions in
Germany come from passenger cars, with Porsche's share therein
being less than one-tenth of 1 per cent. Power stations alone,
for example, account for 43 per cent, industry accounts for 16
per cent, and private households 14 per cent. Porsche presented
its counter-arguments on a second large poster bearing the
headline ”Good to Know“ followed by impressive facts and
”Porsche’s contribution to CO2 emissions in
traffic less than 0.1 per cent. “ ”Porsche has the lowest CO2 emissions
per horsepower.“ ”Porsche will reduce CO2 emissions by more than 20 per
cent by the year 2012.“ ”Porsche is introducing the hybrid engine: less
than 9 litres fuel consumption on 100 km.“
To refer to Porsche as a "climate pig", given
these facts, is not only inappropriate, but also malicious and a clear
sign of bad intent. All the more so as Porsche has emphasised time and
again that the CO2 emissions of all Porsche cars are reduced by 1.7 per
cent each year. This is an improvement only few other manufacturers are
able to match.
A further point is that Porsche sports cars are
already able today to run on up to 10 per cent bio-fuel (ethanol),
ensuring a further improvement of the CO2 balance amounting to the same
figure. And the new Cayenne is even able to run on up to 25 per cent
A further significant point is that by the end
of this decade Porsche will be offering a hybrid version of the Cayenne.
And the objective in this case, in terms of fuel consumption, is to have
an “8“ before the decimal point – that is less than 9.0 litres fuel
consumption on 100 kilometres – or better than 31.4 mpg imp. Porsche’s
fourth model series, finally, the Panamera Gran Turismo scheduled to
enter the market in 2009, will likewise be available with a hybrid power
Porsche also told the Greenpeace activists that
they build premium class cars offering technical features, motoring
comfort and safety of the very highest standard, making it impossible to
compare a Porsche with a small compact car. Precisely for this reason,
the Stuttgart manufacturer is opposed to a common CO2 limit applicable
to the car fleets of all car makers in general. Instead, Porsche
advocates CO2 emission standards oriented towards individual market
segments or categories of cars – with such standards by all means being
ambitious and demanding.
Concluding the demonstration, Porsche could not
resist the temptation to unroll a third large poster stating: “Dear
Friends from Greenpeace: Porsche is Better than You Think. But the Good
News is that David taking on Goliath was Underestimated, too . . .“.
July 27, 2007