Greenpeace demonstrates at Porsche. The ”King of Climate Pigs” took it with humour

For the first time in the history of the company now going back almost 60 years, Dr. Ing. h.c. F. Porsche AG in Stuttgart received a visit today from Greenpeace. The company took the opportunity to welcome the environmental organisation with a big poster proudly stating “Done It! Greenpeace Demonstration at Porsche. Now We Have Really Made It!” rolled out at the entrance to Porsche’s Home Plant in Zuffenhausen as a particularly warm sign of appreciation.

Greenpeace accused the company of building cars they claimed to be "climate pigs". Porsche vehemently rejected this accusation and informed the activists that less than 12 per cent of all exhaust emissions in Germany come from passenger cars, with Porsche's share therein being less than one-tenth of 1 per cent. Power stations alone, for example, account for 43 per cent, industry accounts for 16 per cent, and private households 14 per cent. Porsche presented its counter-arguments on a second large poster bearing the headline ”Good to Know“ followed by impressive facts and figures:

”Porsche’s contribution to CO2 emissions in traffic less than 0.1 per cent. “ ”Porsche has the lowest CO2 emissions per horsepower.“ ”Porsche will reduce CO2 emissions by more than 20 per cent by the year 2012.“ ”Porsche is introducing the hybrid engine: less than 9 litres fuel consumption on 100 km.“

To refer to Porsche as a "climate pig", given these facts, is not only inappropriate, but also malicious and a clear sign of bad intent. All the more so as Porsche has emphasised time and again that the CO2 emissions of all Porsche cars are reduced by 1.7 per cent each year. This is an improvement only few other manufacturers are able to match.