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Verve Concept, Ford’s future compact car design direction
All eyes will be firmly focused on the
Ford stand at next month’s Frankfurt Motor Show when the
manufacturer of the UK’s best-loved small car takes the wraps
off its vision for the future, - the Ford Verve Concept.
Ford Verve Concept hints at the new
design direction for future compact cars and the company plans
to closely gauge public reaction while their designers work
behind the scenes creating Ford's next supermini generation.
The latest in a series of striking show
stoppers, Ford Verve Concept follows in the footsteps of the
Iosis and Iosis X, whose kinetic design philosophy inspired
production models like the critically acclaimed new Mondeo and
Martin Smith, Executive Director of
Design for Ford of Europe, explained: “Bold, even radical, Ford
Verve Concept demonstrates the potential of Ford’s kinetic
design philosophy to visualise a small car that is a chic and
modern, and one that makes an individual statement for a
sophisticated, fashion-aware generation.”
Bold and sporty, the front of the
supermini is dominated by a large, inverted trapezoidal lower
grille with the familiar Ford oval centred in the compact upper
Particularly eye-catching in deep
magenta with a unique tinted clear coat finish, Ford Verve
Concept’s sleek lines, 18-inch alloys, panoramic glass roof and
B-pillarless structure give it an elegant, coupe-like look.
The visual splendour continues inside
with a fresh and innovative approach to interior design that's
been inspired by the latest mobile phones. Sensuous curves
combine with clever technology to create a stylish but
Ford's Convers+ system, which allows quick and
easy access to all driver-operated functions, is central to the
ergonomically excellent design. A large colour screen displays all
essential information while every surrounding button and switch has been
crafted with the kind of minute attention typically associated with
larger, upmarket vehicles.
“A new generation of buyers raised with mobile
electronic devices would feel right at home in this new automotive
interior, one that exceeds the standards typical in the small-car
segment,” said Niko Vidakovic, Chief Interior Designer, Ford of Europe.
Taking its lead from the success of Ford's new
S-MAX and latest Mondeo, the Verve Concept symbolises Ford's ambition to
be a leader in small vehicle design by creating individual cars for
With elements of the Ford Verve Concept almost
certain to appear in future production models, small car buyers have
some exciting times ahead.
August 24, 2007