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August 29, 2007

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A new Audi A8 will hit the road in September

Audi is honing the character of its flagship: from September, the Audi A8 will exhibit notably enhanced qualities. An even more precise driving feel, superior ride and acoustic comfort and subtle refinements to the design and interior underline the exceptional position of the sportiest saloon in the luxury class. Just how well the A8 combines sporty, elegant design with superlative handling characteristics, supreme comfort and exemplary eco-friendliness is illustrated by the Audi A8 2.8 FSI: with CO2 emissions of 199 grams per kilometre it is the best by far in its class.

Impressive handling characteristics, pioneering technology and exclusive design and equipment – the Audi A8 defines the notion of sports appeal in the luxury segment in a distinctive, masterly way. As the flagship of the brand, the A8 embodies the progressivenees of Audi: its extremely rigid lightweight aluminium body built according to the Audi Space Frame principle, the potent FSI and TDI powerplants with direct injection, quattro permanent four-wheel drive and the highly praised MMI operating system are only some of the elements employed by Audi to demonstrate its proverbial Vorsprung durch Technik in the luxury class.

The best fuel consumption figures in its class

New in the model range is the Audi A8 2.8 FSI. With FSI petrol direct injection and the innovative Audi valvelift system AVS, this engine develops 154 kW (210 bhp), producing its maximum torque of 280 Newton-metres across a wide speed range from 3,000 to 5,000 rpm. These ample reserves and – thanks to the aluminium Space Frame body – remarkably low vehicle weight of only 1690 kilograms ensure supreme acceleration in every situation. The A8 2.8 FSI sprints from 0 to 100 in 8.0 seconds, its top speed being 238 km/h.

Despite these convincing performance figures the A8 with the 2.8-litre FSI engine achieves top marks in its class in terms of fuel consumption: an average of only 8.3 litres per 100 kilometres, according to the standard test method. This corresponds to a CO2 figure of only 199 grams per kilometre.

Saloon for a unique driving experience

The entire model range offers a new driving experience: To this end, the A8 has been consistently developed in many areas and refined in terms of its unique blend of sportiness and elegance, superiority and sophistication. The rack-and-pinion steering with variable steering gear ratios and servotronic speed-dependent power assistance has been optimised and is more direct. Shock absorbers, bearings and adaptive air suspension settings have been modified. As a result, the A8 responds more spontaneously to steering inputs, tackles winding country roads with precision yet – seemingly of its own volution – maintains calm and supreme straight-line stability at high speeds.

Continuing on the road to success

Hence the Audi A8 is clearly on the road to success. With over 100,000 vehicles sold so far the current-generation model including both top-of-the-range versions, the Audi A8 W12 and Audi S8, has already surpassed the sales total of its predecessor.

Year for year, it continues to achieve sales growth in an overall stagnating market segment. The reason: while the A8 constantly attracts customers of other brands with its clear personality, the product loyalty and repurchase rate among A8 drivers is at the same time higher than average.

When it comes to the trade press and its readers, the A8 also has much to celebrate. It regularly picks up awards as the best car in the luxury class – from "auto, motor und sport" in Germany, for example, from "Auto Express" in the UK or "AutoWeek" in the US.

The equipment, data and prices stated here refer to the model range offered for sale in Germany. We reserve the right to make changes. Errors and omissions excepted.

August 27, 2007

Photos: Audi

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