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May 9, 2007

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Bentley appoints James Rosenstein as new Global Director of External Affairs

Bentley Motors is delighted to announce the appointment of James Rosenstein to the new position of global director of external affairs. James joins Bentley from Ygomi, an independent American ICT company specialising in software and services for the automotive, telecommunications and other industries, where he was senior vice-president, marketing and external affairs, responsible for covering all world markets.

Prior to this, he held senior positions in the automotive industry. Most recently he was vice-president, external affairs, at Toyota Motor Europe in Brussels, where he oversaw product communications, government and corporate affairs across all European markets.

Previous roles included director of communications at the European Automobile Manufacturers’ Association in Brussels, chief press and public affairs officer at the European Bank for Reconstruction and Development in London and advising on international corporate communications at the Banque Nationale de Paris in Paris.

In this new position, James will report directly to Bentley chairman Dr Franz-Josef Paefgen. Commenting on the appointment, Dr Paefgen said:

"We are delighted to welcome James to the team. He brings a range of experience in varying global environments that will complement Bentley’s current success and future growth. James is perfectly placed to utilise his extensive external affairs experience, particularly in the automotive industry, to ensure that Bentley plays a vital role in defining and developing the important debates within the sector."

“On political, regulatory, environmental and technological issues, James will enhance Bentley’s activities in all our markets and co-ordinate its global external communications. His strategic and corporate affairs background will add immeasurably to Bentley’s global positioning in an industry which is undergoing rapid change.”

James, who was born in the US, was educated at Harvard and the Sorbonne, and holds a Masters Degree in languages and social science. He is an accomplished bilingual French and fluent Portuguese and Spanish speaker, with Chinese and German in his linguistic portfolio.

He takes up his new post at Bentley in mid-June.

All Photos: Bentley

(April 25, 2007)

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